Operations management software helps businesses streamline processes for better team connectivity, productivity, and profit. These tools can help you manage projects, automate workflows, or track important metrics in your company.

AI adoption, coupled with the need for process improvement and digital transformation, has diversified the field of operations management software, giving rise to innovative solutions for businesses of all sizes.

To help you find the perfect fit, we’ve curated a list of the top 8 operations management tools, each with unique features to address unique needs.

So, let’s dive in and find the right operations management tool for your business.

How to Choose the Right Operations Management Software

Selecting the right operations management software can be challenging, but here are some key factors to consider:

• Ease of Use: If a platform has an intuitive interface and straightforward setup, you can use it immediately without extensive training.
• Customizability: Every business has a unique way of working, so it should be possible to modify dashboards, create custom workflows, and configure task management features to fit your operations. The software should also scale and evolve with your processes.
• Automation: Choose a tool that will reduce your manual workload by automating routine tasks like sending notifications, assigning tasks, or tracking progress. The tool should also allow you to save your workflows as templates.
• Integration: Your operations management software should integrate with communication, accounting, CRM, or other systems that you use.
• Works on Mobile: Whether your team works remotely or in the field, the software should offer a mobile-friendly platform that allows them to stay connected, access tasks, and update progress.
• Reporting and Analytics: The software should generate detailed reports that support data-driven decisions.

Top 8 Operations Management Software for Your Business

1. Monday.com

Monday.com provides tailored solutions for different use cases, including CRM, product development, and HR management. This tool allows you to run projects, track sales, or manage operations.

It comes with real-time collaboration tools that make it simple to assign tasks, set deadlines, and track progress visually. Its built-in automation and AI features help you focus more on getting things done and less on administrative work.

Collaboration on Monday.com is possible through Monday Workdocs, a document-like tool to collaborate on projects with your team without leaving your workspace.

The dashboards are customizable and can integrate with tools like Slack and Google Drive to get real-time insights on your projects.

The automation features make it easy to streamline repetitive tasks. With no coding required, you can easily set up automation to send notifications, assign tasks, set reminders, and trigger task creation based on a specific condition.

Monday.com Features

• Kanban boards give you an at-a-glance view of your projects
• Create a board and save it as a template
• Gantt charts to keep track of milestones
• Monday AI handles repetitive work, marketing tasks, workflow building, and data analysis
• Teams can collaborate on Monday Workdocs
• Customize automation to fit your team’s workflow and integrate with tools like Google Calendar and Dropbox

2. FAT FINGER

When you need a tool but don’t have one, how about building one?

That’s what FAT FINGER lets you do. FAT FINGER combines simplicity and power to offer a fast and intuitive platform for building enterprise applications and automating processes.

With FAT FINGER, you can create digital workflows across different use cases in your company.

For example, if your transport department wants to keep tabs on its fleet of trucks, you can build a journey management workflow. Better yet, you can adopt one of FAT FINGER’s workflows and tailor them to your liking.

FAT FINGER works on mobile and integrates with your current systems and IoT devices for automated monitoring. Moreover, if your work involves intricate details, you can access your workflows straight on your VR glasses. You can even access videos and diagrams on your smart glasses!

It’s also built with safety in mind, offering tools for incident reporting, risk assessments, and safety inspections. Think of it as your go-to tool for digitizing your operations.

FAT FINGER’s Features

• Drag & Drop workflow builder lets you turn old paper checklists into digital workflows in minutes
• You can build workflows by scanning QR codes
• User-friendly interface and customizable workflows
• SOC-2 Certified
• Create unlimited ingenious procedures with no coding skills required
• Task assignment, including reoccurring tasks
• Automatic alerts notify teams of tasks assigned to them
• Build collaborative workflows with conditional logic and multi-stage approvals
• AI Coach to guide users along the way
• Integrates with enterprise systems
• Customizable, real-time dashboards

3. Asana

Asana is a project management tool designed to help teams collaborate, organize tasks, and manage workflows efficiently.

For example, marketing teams can use Asana to coordinate campaigns, manage content calendars, and track performance metrics, while product teams can use it for road mapping and product launch planning.

It’s packed with features like customizable project views (lists, boards, timelines), automation for repetitive tasks, and integration with other tools like Slack, Google Workspace, and Jira.

Asana also provides goal-tracking tools, reporting, and a broad range of templates to fit different project needs.

One of Asana’s standout features is its flexibility in adapting to different project management styles. Your team can choose between Kanban boards, Gantt charts, or simple task lists. Additionally, it offers strong automation features so users can set rules to minimize manual work.

Overall, Asana is suitable for teams of all sizes and is designed to help teams stay organized and collaborate efficiently on simple or complex tasks.

Asana Features

• Customizable project views (lists, boards, timelines)
• Automation for recurring tasks
• Goal tracking and reporting
• Integration with tools like Slack, Google Workspace, and Jira
• Templates for various project types
• Task dependencies and milestones

4. ClickUp

Versatility is one of the best qualities in any software, and when it comes to ClickUp, we’d say it ranks high on that scale – you can adapt it to individual project needs without it feeling too complicated or “heavy” or to corporate needs, such as large team collaboration projects, without it feeling too simplistic. For instance, corporate teams can collaborate on marketing projects, brainstorm, and build an entire project on the whiteboard.

ClickUp handles unlimited tasks and supports unlimited spaces and custom views—list, box, board, tab, calendar, embed, and Gantt, among others.

Organization is a crucial quality in project management. ClickUp brings organization to your work with spaces, folders, and lists that support statuses such as active, in progress, concept, review, and done.

Interestingly, ClickUp is intuitive enough to detect the status of lists within a folder or conflicting statuses of tasks moved to another folder and call out the issue with an error message.

ClickUp’s automation feature is powered by ClickUp Brain (ClickUp’s AI), which lets you automate repetitive tasks, marketing campaigns, customer management, IT dev Ops work, and internal search with simple commands. What’s more, you don’t need to take days building complicated automation workflows because Click Up Brain can do it for you.

ClickUp has it all, even CRM capabilities. So, if you want to stay organized, collaborate seamlessly, and get things done while gaining access to countless free surprise features every week, give ClickUp a go.

ClickUp Features

• A detailed dashboard helps to manage workloads, set goals, and monitor key metrics
• Team collaboration through a whiteboard, email, comments, chat, and document sharing
• Custom fields to tailor any task list with information and data unique to your business
• Automation with ClickUp Brain
• Highly organized with spaces, lists, and folders

5. Kissflow

Like FAT FINGER, Kissflow is another tool suitable for any organization that wants to take digital transformation organization-wide.

This low-code platform allows non-technical users to build, deploy, and manage enterprise-grade applications quickly and efficiently. Through Kissflow’s citizen development initiative, your DevOps team can invite anyone to build applications. This means HR teams, finance, sales, retail, operations, and more can collaboratively customize applications for their specific needs. HR teams can, for instance, build apps to streamline employee onboarding, feedback, performance reviews, and expense claims.

Besides process automation, Kissflow is also an excellent tool for legacy modernization. If your company is operating on old systems, you can use Kissflow to build new applications.

Speaking of outdated systems, if you’re using Lotus Notes, migrating to Kissflow is easy and has benefits like allowing you to work collaboratively in Office 365 and Google WorkSpace.

Kissflow’s Features

• No-code or low-code tools to build enterprise apps
• Boards provide complete visibility into projects and tickets
• Customizable views and workflows
• Drag and drop forms for capturing data
• Real-time reporting & Analytics
• Use ready-made templates or customize your own
• Collaborative features
• Integration with other tools
• External Portals securely give system access to customers, vendors, or partners
• Decision Tables for better decision-making logic

6. ProofHub

If you’re looking for an efficient project management tool that can handle projects across your entire organization, try ProofHub. It’s great for setting up workflows that fit any team or department for in-house and client projects.

For example, teams can easily collaborate across departments by keeping all their tasks, files, and conversations in one place. They can create custom workflows, plan roadmaps, manage tasks, and communicate in real time.

More so, if your teams work remotely, Proofhub’s task management tools let you adjust task timelines for specific time zones. For agile teams, you can easily manage scrum sprints, create roadmaps, and track deadlines.

Use timesheets and time estimates to track time spent on tasks and ensure adherence to deadlines.

ProofHub’s Features

• Assign tasks and subtasks, add custom fields, and set priorities
• Task dependencies and timelines
• Communication features: real-time chats, group discussions, @mentions
• Collaboration features: Proofing, file sharing, and notes
• Multi-project views such as Gantt charts, Kanban boards, calendars, and tables
• Build custom team workflows and set milestones, notifications, and approvals
• Insightful reports like workload distribution
• Can integrate with Dropbox, Google Drive, and OneDrive
• Suitable for marketing, cross-departmental collaboration and educational institutions

7. Connecteam

Employee management involves many moving parts and takes a lot of time.

Imagine having to get up from your desk every time you needed to get something from an employee, walk down to HR every time you needed a new hire, or call an employee every time there’s a work deadline.

Connecteam eliminates the need to do all these things by combining all aspects of employee management—operations, communication, and HR—into one mobile phone app.

Despite handling all these tasks, Connecteam is simple and easy to navigate. A live overview dashboard keeps you on top of everything that’s going on in your team, letting you give guidance, respond to queries, delegate, and manage employee activity for employees in remote locations.

Connecteam simplifies daily operations with smart time tracking, automated timesheets, and easy scheduling.

The task management feature lets you schedule shifts, track time and attendance, create checklists for different tasks, and manage tasks in real time.

Team communication on Connecteam is possible through the company newsfeed—perfect for updates—and secure chat, perfect for one-on-one or group communication.

Connecteam’s Features

• Easy to use and navigate
• Overview dashboard
• Geolocation to track employees
• Smart time tracking
• Automation features
• HR features like managing time-off requests and training

8. NetSuite

If you’re a medium-sized or enterprise business looking for an all-in-one solution for supply, customer relationship, and financial management, consider NetSuite. This cloud-based software is packed with tools that simplify business management by streamlining operations, saving time, and giving you insights to help your business grow.

Here’s how NetSuite can benefit your business:

• NetSuite’s ERP system integrates AI, automation, and analytics into every process so you can easily manage your finances, inventory, orders, supply chain, and global business.
• NetSuite accounting simplifies accounting, from recording transactions to closing the books. You can automate routine tasks like accounts payable and receivable to reduce manual effort and minimize the risk of errors.
• NetSuite’s CRM system provides a holistic view of your data, helping you build better relationships with your customers, vendors, and partners.
• HR Management tools automate payroll and help with performance management, task scheduling, attendance tracking, and remote worker management.
• NetSuite’s commerce brings all your B2C, B2B, or in-store sales channels under one roof. You can integrate your commerce operations, eliminating the need for complex integrations, saving time, and reducing costs.

NetSuite Features

• Analytics & reporting tools with real-time reports, dashboards, and data warehouses
• Powered by AI
• A fully customizable platform
• AI capabilities automate routine tasks, predict trends, and uncover valuable insights
• Different tools for different use cases
• Financial management tools to plan, budget, and forecast effectively

In Conclusion: Which Operations Management Software Should You Choose?

Choosing the right operations management software can make a difference in how smoothly your business runs. Luckily, the tools discussed here tick all the right boxes when it comes to features:

• An all-in-one platform so you can manage everything from a single dashboard
• Strong task management and resource planning tools to keep your operations seamless
• Real-time updates, data visualization, and reporting features
• Collaboration features that promote effective communication
• A tool that scales with your business
• Ability to code your tools when there’s nothing in the market to address your needs

The post Top 8 Operations Management Tools for 2024 appeared first on Tech Research Online.

According to Yahoo Finance, the new You.com funding will enable the AI company to excel whereas other rivals that raise billions fail.

Getting Better

You.com’s founder and CEO, Richard Socher says his company challenges itself to be better than Google. According to Socher, the You.com Google competition would be futile if its based on simple queries that constitute the bulk of Google searches- which include basic facts, references, and conversions.

“People willing to pay for You.com are people that do productive knowledge work. And this is actually where the sweet spot, where the killer app for this technology is- making this a productivity engine, telling these agents when and how to search the internet,” Socher says.

You.com launched in 2021. Since then, the AI-search engine has responded to 1 billion queries and attracted millions of users across tech unicorns, hedge funds, and public companies. Its biggest competitor, Google is currently embroiled in multiple antitrust cases after a US Judge termed it an illegal monopoly.

Idea Behind You.Com

Although the term productivity engine may not define You.com intuitively, the idea behind the AI-search engine is to use natural language to inform the system about what the user wants to know, irrespective of complexity.

“When we first started You.com, we saw an opportunity to reinvent the gateway to everyone’s online journey. Billions of questions were being answered every day with a list of blue links, but our users wanted more. We built You.com to enhance productivity, inspire new thinking, and develop a deeper understanding of the world through human-AI collaboration,” Socher explains.

You.com uses AI agents to help users find the information they need. For instance, a user can ask the system to ‘summarize literature on side effects of paracetamol’. Language models would probably not answer such a question. You.com focuses on performing such demanding tasks. The query is first examined to enable AI agents to find the right information and techniques.

“Our AI agents help millions of knowledge workers be more productive, whether it’s through fast, accurate answers, research and analysis, problem-solving, or content creation,” Socher adds.

Comparable Service

When it comes to business, You.com says its services compare favorably as it continues to grow its paying customer base. This year alone, the AI-search platform has increased its subscriber base fivefold. The company says its AI-search platform is currently serving large companies in the market.

“The unit economies for large enterprise deals are positive, and some companies are using us millions of times per day. Companies are raising money so they can give away their product for free, and ads haven’t really been figured out for chat. We’ve been more careful about this, and we think it’s time for us to scale,” Socher says.

You.com’s latest funding round was led by Georgian. Big tech names like Nvidia, Salesforce Ventures, DuckDuckGo, Day One Ventures, and SBVA participated in the funding round. The new funding is expected to significantly boost You.com’s valuation having brought the company’s total funding to $99 billion.

The post You.com Takes on Google with Complex Queries appeared first on Tech Research Online.

POS Switchable Privacy display solution is the world’s most advanced directional display technology. Developed by Rain Technology, this solution protects ATMs, points of sale, and payment kiosks in restaurants, retail stores, and other public settings against visual hackers, shoulder surfers, and snoopers.

“Thank you to MarTech Breakthrough for acknowledging this technology that helps retailers deliver a customer experience that elevates privacy, demonstrates their dedication to staying technologically current, and differentiates them from the competition,” Rain Technology CEO, Robert Ramsey said.

Patented Solution

Through the Rain Technology SalesTech Award, Martech Breakthrough recognizes an already patented solution. Rain Technology holds a patent for developing thin, embedded proprietary layers in liquid crystal modules of display screens. This innovation is designed to direct and control light emanating from displays to switch privacy on and off.

“This novel system from Rain Technology has benefits for consumers, retailers and financial institutions. Retailers adopting POS devices may utilize physical shields and frames to protect themselves and their customers from risk. Yet, well-practiced hackers can still steal PINs and other sensitive information or surreptitiously record images,” MarTech Breakthrough Managing Director, Steve Johansson said.

The company determines design parameters like percentage visibility and privacy angle during panel manufacturing. This is critical in meeting the specific geometry for switching displays from Share to Privacy Mode to achieve a controlled viewing angle.

Display Protection

The POS Switchable Display solution offers privacy modes that obscure visibility for everyone else except the primary user. This provides visual protection of customer data, ensuring that transactions are completed with confidence.

The solution returns to a widescreen mode once a transaction is completed and displays branding messages, adverts, customer incentives, or any other message retailers wish to pass to customers.

“Rain Technology’s POS Switchable Privacy is a game changer in the POS market sector. We are excited to be the first POS display company to offer Switchable Privacy to large retail chains that assures customer privacy while completing transactions. Plus, when idle, the Datecs POS display can electronically promote retailer branding,” Ivan Iliev, Chief Operating Officer at POS Solutions Seller, Datecs said.

Real Need

The POS display solution that won Rain Technology’s SalesTech Innovation Award is meeting a felt need for customers across the world. As the number of customer-operated POS terminals continues to increase, users are increasingly becoming wary of exposing their data to visual hacking. This is particularly so where POS terminals are located in high-traffic retail settings or are placed very close to each other.

“Customers want to feel that retailers are paying attention to their privacy and the protection of their data. A POS terminal is a visible manifestation of this, and poor attention to privacy may suggest a similar attitude to customer data. Retailers who care about customer security create positive brand sentiment and greater brand engagement,” said Robert Ramsey, CEO of Rain Technology.

Private POS experiences increase customer comfort and improve their engagement with branding or marketing messages displayed by retailers.

Related News: SugarCRM Scopes Sammy’s 2024 Product of the Year Award

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Leonardo AI is a tech-startup that leverages generative AI to create art and images using openly available Stable Diffusion AI models. Canva has not made public the financial terms of the acquisition deal. However, the giant graphic design company confirmed that the entire team at Leonardo will be joining its AI team.

Dynamic Field

The Canva-Leonardo AI collaboration will be instrumental in enabling Canva to maneuver the ever-changing graphic design space.

“This field is constantly evolving, and Leonardo’s technical leadership and community impact can’t be overstated. Bringing our worlds together will accelerate each of our teams’ work, taking us from strength to strength, and we can’t wait to get started,” Canva Co-Founder and Chief Product Officer, Cameron Adams said.

The new partnership is part of Canva’s long-term efforts to build its AI capabilities to enhance its competitiveness against emerging creative companies like Ideogram, Adobe, Midjourney, and Stability AI.

In 2019, Canva unveiled its background removal capabilities. However, the real push towards AI integration didn’t happen until 2022 when it acquired visual AI platform Kaleido and launched its Text-to-Image tool. Shortly after, Canva launched Magic Studio, its full-fledged AI tools suite. These tools have been used over seven billion times.

The new partnership enables Canva to leverage Leonardo AI generative offerings to continue advancing its mission.

In a statement posted on its website, Canva said, “With the addition of Leonardo, we’ll continue on our mission to lead innovation in the ever-evolving design and visual AI ecosystem.”

Leonardo’s Value Add

For two years now, Leonardo AI has been optimizing video and game asset production. Its founders wanted to cut down on long development cycles and high game and video production costs. The startup expanded its tech application to other areas including marketing, advertising, and product design.

Leonardo AI offers users unique features that include fine-grained control, real-time canvas, and character referencing to support direct creative generation. Within two years of launching, the platform has made significant headway in the highly competitive creative AI space.

“In a short time, the Leonardo team already has an impressive track record of innovation and excellence when it comes to AI-generated photos, graphics, and videos. Today, more than 19 million people use their products just two years after launching,” Canva added.

Opportunity to Scale

For Leonardo AI, Canva-Leonardo AI generative offerings present an opportunity to scale and grow its user base. Besides expanding its models and product features, Leonardo AI will leverage Canva’s wide reach to grow. Integration of its Phoenix model into Canva’s Magic Studio will give over 190 million Canvas users instant access to Leonardo’s novel AI technology.

“We will be using this acquisition to supercharge Leonardo’s platform and user growth, we also plan to rapidly integrate Leonardo’s leading technology and their Phoenix foundational model into our existing suite of Magic Studio products, such as our AI image and video generator: Magic Media⁠,” Canva said in its statement.

Integration of Leonardo’s technology and model into Canva’s product will allow the graphic design company to serve its customers better. Canva creators will be able to create compelling visuals and fast-track the creative and strategic aspects of their work.

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News of German SAAS Ryte acquisition represents a significant change in the digital marketing landscape. The acquisition brings two powerhouses together to redefine enterprise SEO capabilities and website user experience.

Combined Expertise

Semrush has created a robust online visibility management platform. The SaaS platform allows businesses across the globe to optimize their websites for search engines. It provides a range of digital marketing services including content marketing, pay-per-click, social media campaigns, and competitive research campaigns.

Businesses that use Semrush also track results from their online marketing initiatives on the platform. Following the acquisition, Ryte and Semrush will combine their acquisition to achieve new levels of growth.

Ryte Founder, Andy Bruckschloegl said, “We are excited to join Semrush and advance our shared vision for the future of Website User Experience, as well as strengthen Semrush’s cutting-edge Enterprise SEO Platform.”

New Opportunities

Rytes expects its acquisition by Semrush to open new sales opportunities. The startup will be looking to leverage the extensive customer base that Semrush has to achieve this goal. The acquisition presents Ryte with new cross-selling and customer penetration opportunities.

“With Semrush, Ryte seeks to drive innovation, accelerate platform development, and amplify our global presence more rapidly than we could as a standalone company,” Bruckschloegl added.

Semrush sees the acquisition as an extension of its Enterprise SEO Platform. The SaaS company commits to help big companies enhance their online visibility, marketing operations, and productivity.

“We warmly welcome all Ryte employees to the Semrush family and look forward to capitalizing on the opportunities this acquisition brings,” Eugene Levin, Semrush President said.

Good Reputation

Ryte was founded in 2012. The SaaS company helps agencies and companies to optimize website experiences for users. The startup serves companies such as Bauhaus, Hilti, Allianz, and HomeToGo.

“We are entering an exciting phase, and I am immensely proud of the entire Ryte team, particularly my two co-founders, Marcus Tandler and Neils Dorje, as well as our CFO and COO, Jens Mittnacht. Their invaluable contributions have been key to achieving this important milestone for our future,” Bruckschloegl added.

Over the years, the company has built a positive image through its comprehensive suite that enhances search engine optimization, accessibility, compliance, performance, quality assurance, and sustainability for businesses of all sizes.

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NFX led the latest Enso seed funding round. Leading angel investors and operators from big companies like OpenAI, Twitter, and Slack participated in the round.

“We are thrilled to support Enso as it transforms the business landscape and empowers traditional businesses to thrive,” NFX Ventures Partner, Gigi Levy-Weiss said.

Bridging the Gap

In the US, small businesses employ close to 50% of the working population and contribute 43.5% of the country’s GDP. However, businesses in this category struggle to grow. Routine tasks keep most small business owners from achieving the growth they desire.

“Running a small business means constantly being in survival mode, and lacking the resources and expertise that larger businesses have. AI has become readily available to these larger companies, but not to small businesses. We created Enso to make AI accessible to companies that serve traditional industries, so they can compete on an equal footing with larger corporations—instead of spending money on bank-breaking agency services,” Enso CEO, Mickey Haslavsky said.

With Enso’s enterprise-grade AI, SMBs can automate critical tasks such as customer communication, data entry, scheduling, and accounting.

“Small businesses are the backbone of our economy, yet they have been passed by the AI revolution. While larger businesses speed by leveraging AI to maximize productivity gains, small businesses struggle to perform the most basic of administrative tasks. Enso is one of the first companies recognizing this need and putting enterprise-grade AI in the hands of emerging companies,” Levy-Weiss added.

Numerous Agents

The Enso platform comes with over 1,000 AI agents for SMBs. The agents have been trained on domain-specific practices across 70 industries. This allows customers to manage different marketing processes with ease. These processes include search engine optimization, social media engagements, competition tracking, optimizing Amazon stores, and writing newsletters. According to Haslavsky, Enso AI agents are centered around integration.

“When I started getting into this AI agent space, I realized that, if that works, it can bridge the gap between small and large businesses because it’s serviceable. It can give services to smaller businesses on top of other software, and that’s where the integrations come in. Second, I realized it doesn’t work. Because if you try AI agents today, they’re pretty broken. Three, I realized that, from a business perspective this is just huge, because most of the services that can now be automated cost — as an alternative, if you’re going to an agency — $1,000 a month,” he said.

Future Plans

Enso SMBs AI agents combine the predictability of conventional workflow services with the creativity of large language models. Although automated workflows are reliable, they still need scripting to maximize their potential.

Enso’s platform is built on the guided AI agents concept. It can overcome the unreliability and unpredictability of conventional AI agents that lead to negative outcomes. Enso plans to unveil an AI agent builder to help developers create and market their services to SMBs through the guided AI agents platform

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6 Data-Backed Reasons for Sales Reps and Marketers to Understand Tech Buyer Dropouts

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Arlo is an AI-powered data analyst. The company designed this innovative conversational chatbot to help marketers respond to customer queries in real-time. 

Better Marketing Decisions 

Adthena first launched Version 1.0 of Ask Arlo in 2023. This version was designed to help users navigate the Adthena platform with ease. The new Version 2.0 of the tool comes with real-time generative AI. The tool can respond to complex marketing questions from users. It leverages search data to provide instant, highly customized responses to customers and generate reports within the platform. 

Adthena’s Chief Technical Officer, Paul Felby said, “Our real-time, conversational chatbot, Ask Arlo, is built using our own in-house technology that harnesses the latest generative AI. The tool helps customers to see through vast search data trends and identify immediate actions to gain ROI in Google Ads.” 

Marketers across board can leverage Adthena’s conversational AI data analysis tool to improve decision-making processes internally.

“This innovative tool represents a huge opportunity to unlock value for our customers at scale, enabling users at all levels to make data-driven decisions with unprecedented efficiency,” Felby added.

Fueling Marketing 

Ask Arlo powers marketing efforts by allowing users to ask anything about their marketing performance. They can do so using natural, simple language. Adthena AI data analysis tool also provides users with clear and actionable insights. The insights are customized to their marketing goals. 

The other aspect of Ask Arlo that fuels marketing efforts for businesses is data visualization. The tool leverages graphs and charts to visualize marketing campaigns. It also saves marketers time with its real-time data interpretation capabilities. This enables marketers to keep campaigns relevant. With Arlo, marketers don’t have to wait for hours to get reports. The tool provides users with instant insights. 

Unique Features 

Adthena’s Ask Arlo tool features cutting-edge technology to power marketing campaigns. A proprietary data set gives Ask Arlo a complete understanding of the competitive landscape. The tool is designed to respond to questions on complex topics like competitor performance and market share while providing market insights across the board. 

Adthena CEO, Phillip Thune said, “The search landscape is evolving at an unprecedented pace, and many enterprise advertisers feel they’re operating in the dark with a lack of transparency from Google. Ask Arlo empowers users to unlock valuable performance and strategic insights directly within their search data – instantly. Alpha customers are raving about its ability to simplify complex data analysis and deliver actionable recommendations in seconds.”

Ask Adthena also comes with an intuitive interface to summarize data fast and give users concise answers. It enhances marketing efficiency by streamlining campaigns and allowing users to instantly troubleshoot issues and identify areas of improvement.

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The role of AI in customer success is the future of optimizing client relationships and support strategies. Many top businesses like Google, Amazon, and IBM have embraced artificial intelligence to improve customer experience. Artificial intelligence promises endless possibilities with the automation of mundane tasks and personalizing customer interactions now becoming a reality. This article explores how AI is transforming customer success, current applications of AI, and challenges experienced with its implementation.

Evaluating the Recent Developments of Customer Success

Customer success has immensely developed from a reactive business function that anticipates customer challenges to a proactive one. The initial concept of customer success was addressing customer complaints or questions, providing solutions, and the best escalation management practices.

However, the gradual development of the digital technology space and innovative AI-powered tools have changed that. AI in customer success has shifted the focus to analyzing customer behaviors for better relationships and reducing customer churn. This new ideology requires predictive techniques and the availability of more data to revolutionize customer success.

What are the Roles of AI in Customer Success?

1. Real-time Data Insights and Reporting

Transforming into a proactive customer success team is only possible with access to real-time data. The behavioral patterns of clients are dynamic and making the best decisions requires timely knowledge for accurate predictive analysis.

Machine Learning and Deep Learning are two significant AI frameworks that make this possible. While Machine Learning sets up AI algorithms to analyze data and patterns, Deep Learning uses artificial neural networks to simulate human processing methods. This contribution of AI to customer success greatly empowers teams to learn customer behaviors, improve customer engagement, and identify potential issues.

2. Personalized Customer Relationships

The access to real-time data helps with the predictive analysis necessary to establish personalized customer interactive frameworks. AI in customer success helps support teams observe purchase habits and user interactions, enhance productive communications, and proffer relevant recommendations to clients. It reduces the chances of dissatisfied clients since customer service teams can predict the best actions through available data and previous interactions. Further integrations of AI can help teams stay proactive and mitigate churn risks.

3. Improve Customer Training and Onboarding Strategies

Customer onboarding and training is an important function for every business that continually aims to develop. While customer success feedback helps to identify potential areas for improvement, artificial intelligence can play a critical role.

Introducing AI to customer success teams assesses client interactions with your organization and identifies performance gaps. Besides suggesting necessary knowledge materials, AI virtual assistants can ease online training in the workplace. Customer onboarding becomes faster and focuses on important knowledge.

4. Measure and Optimize Customer Lifetime Value (CLV)

Customer lifetime value (CLV) refers to the total profit a business expects to earn from a customer throughout their time with them. The role of AI in customer success is to effectively measure and analyze CLVs through assessment metrics such as their purchase frequency, gross margin, and average purchasing period.

Customer success teams can utilize the reports to observe the long-term value that current customers enjoy and optimize business decision-making relating to targeted marketing, customer service, and achieving higher customer retention rates.

5. Automated Customer Support and Chatbots

The contribution of AI to customer success has been tremendous in improving the virtual support systems of organizations. Automated AI-powered assistants now manage the majority of customer queries with a 24/7 accessible service. This integration of AI in customer success is excellent for escalation management. By mimicking previous customers’ data and personal interactions, AI reduces response time, quickly resolves complaints, and allows human support agents to focus on more demanding tasks.

Applications of AI in Customer Success

1. Google

The Try-on feature by Google illustrates how AI is transforming customer success. Despite the variety that online shopping provides over physical stores, many buyers struggle with picking their correct sizes. We see people return a product because they ordered one that did not fit.

With the innovative Try-on feature, Google uses AI to improve customer success. It is an augmented reality that allows buyers to try out a desired purchase item on a selected online model. The artificial intelligence feature captures the product and wears it on the model. With just a smartphone or AR glasses, customer satisfaction is improved.

2. Amazon

A major contribution of AI to customer success is simplifying the buyer’s experience and immediate access to solutions. Amazon is doing amazingly well through its AI chatbots functioning as virtual sales agents. Customers can now make seamless purchases on Amazon without waiting in long customer support queues for replies to urgent inquiries. The AI customer service provides personalized recommendations and assists with tracking purchases and providing delivery time updates.

3. AirHelp

Enhanced productivity by improving focus on more complex tasks is one benefit of AI in customer success management at AirHelp. The travel company uses AI chatbots to improve customer satisfaction by diverting queries to relevant agents. It is an applaudable strategy to ensure that no customer support channel is overwhelmed while confirming each agent only replies to a related issue.

Challenges of Implementing AI in Customer Success Teams

1. Data Privacy and Ethical Considerations

Achieving an ethical balance between consumer data privacy and the role of AI is a significant concern for customer success teams. Businesses integrating AI must ensure a transparent system that reassures customers of responsible use of their personal data. These include enacting strict data security policies and letting customers have some control over their shared information. Trust is important for long-lasting customer relationships.

2. Gaps in Skill Sets of Customer Success Teams

Knowledge gaps are another challenge of integrating AI in customer success teams. Transforming your customer success experience from a reactive approach to a proactive one takes time. It’s the same with bridging the technical gap in your workplace.

A good suggestion is starting with smaller but easy-to-understand contributions of AI to customer success. An example is using AI chatbots to improve customer engagement. Management should also encourage a contributive learning approach and cross-communication between technical and non-technical professionals.

Conclusion:

AI in customer success remains pivotal for businesses to stay ahead, especially in a digitally driven age. Artificial intelligence has the potential to predict customer behaviors, personalize business-customer relationships, automate support options, correctly value clients, and optimize internal training and onboarding.

The post AI in Customer Success: Transforming Client Relationships and Support appeared first on Tech Research Online.

HUMAN Security is a company that guards the integrity of organizations. The company does so by altering bot attacks, digital abuse, and fraud. HUMAN Security leverages modern-day defense to alter cybercrime economics. It does this by increasing cybercriminal costs while cutting back collective defense costs.

LinkedIn Integrity

HUMAN’s security solution will increase confidence in the ad traffic quality on LinkedIn. The cybersecurity company combines hacker intelligence and advanced detention techniques to boost ad traffic quality protection LinkedIn. It also utilizes unprecedented visibility throughout the programmatic ecosystem to achieve this goal.

Jay Benach, General Manager of Media Security at HUMAN Security said, “HUMAN is thrilled to partner with LinkedIn to support their mission of connecting the world’s professionals to make them more productive and successful. As the largest professional networking site, LinkedIn’s partnership with HUMAN Security will support overall platform integrity, help marketers better reach their intended business decision-makers, and ultimately improve ad performance.”

Data for Quality Standards

HUMAN Security will leverage its telemetry and visibility data to improve and uphold quality standards in ad campaigns. The company will filter invalid pre-bid traffic on LinkedIn. It will also identify post-bid traffic on the network and its publishers.

Human Security integrated LinkedIn in the month of May. Since then, the cybersecurity company has found less than 1% of impressions on desktop ads invalid traffic across the network, its publishers, and across different kinds of devices.

“Our professional community of more than one billion members provides B2B marketers unique opportunities to reach and engage decision makers. Our work with HUMAN furthers our goal to continue providing advertisers with a safe and trusted ecosystem to run their campaigns,” LinkedIn Marketing Solutions VP, Abhishek Shrivastava said.

Currently, HUMAN Security verifies the integrity of over 20 trillion online interactions each week. The company does this for clients in sectors like marketing, advertising, e-commerce, education, enterprise security, and government. This strategy places the company in a position to outdo cybercriminals.

The post HUMAN Security Set to Boost Ad Traffic Quality for LinkedIn appeared first on Tech Research Online.