The major benefits of CRM software for effective customer relationship management are focused on making your clients happy. Satisfied customers mean better business relationships, which translates to more sales and profits.

As a business owner, effective customer success strategies through personalized communications can help retain your loyal clients. However, customer relationships become tricky as you aim to attract more buyers without ignoring the existing ones. That is when customer relationship management software becomes essential.

We explain the benefits of CRM software for growing businesses that want to boost sales without compromising customer satisfaction. Before that, let’s understand how customer relationship management (CRM) software works.

What is CRM Software?

CRM software is a customer relationship management solution that helps businesses collect and manage customer data for better client-business relationships. CRM systems bridge the customer information gap between departments of a growing business. When a prospect interacts with your marketing, support, or accounting team, CRM software ensures the data collected is centrally available to all members in real time.

Businesses operating omnichannel customer service also require a CRM (customer relationship management) tool to achieve personalized customer support goals across all touchpoints. Many CRM software uses cloud computing tools to enable seamless access to data from employees anywhere via multiple devices.

7 Benefits of CRM Software

The advantages of excellent customer relationship management practices cut across how business owners can use cloud-based solutions to improve customer relationships. All the benefits of CRM software revolve around this one big purpose, and we check them out.

1. Better customer knowledge and communication

The biggest challenge in establishing a strong connection with customers is discovering who they are, what they like, and what interests them. However, modern CRM tools provide solutions to that. When a customer interacts with your business, this customer relationship management software tracks their actions and preferences.

Whether they search for a product or respond to a promotional email, CRMs can follow their electronic footprints to develop a buyer persona. These enhance sales communications thanks to the benefits of CRM software in collecting essential customer information such as full name, email address, or contact numbers.

2. Centralized customer data systems

We already know how CRM systems collect customer information to build client communications. However, the benefits of CRM software also include compiling those data into a central database accessible to team members. While ensuring strong business-customer bonds, customer relationship management systems allow better employee-employee collaborations.

The centralized customer databases use cloud computing solutions for real-time data access and collaboration. Employees remain on the same page, understand their roles better, and know exactly how to contribute to improving services to the customer.

3. Discover and convert leads

Growing businesses with customer relationship management software are better positioned to attract and nurture new clients. Whether social media advertising, podcast ads, or email marketing, a CRM platform can help track the most important marketing channels.

It provides access to important user activity data on your business pages to discover your most effective marketing strategies. For example, you can identify the top-performing keywords or most optimized content. The benefits of CRM software in providing a comprehensive overview of customers’ journeys are useful for increasing lead conversion rates.

4. Automate routine sales and marketing processes

Automation of your customer relationship management process is another advantage of CRM software. Building and maintaining personalized client interactions becomes challenging as your customer base increases. At some point, it becomes stressful to manually follow up on new customers such as requesting feedback and product surveys.

Using CRM platforms solves these challenges for growing business. With cloud-based customer management tools, you can automate the system to send thousands of emails at the same time. Business owners can also integrate AI in customer success solutions to manage multiple tickets.

5. More informed decision-making

Customer relationship management software has data analytical features that help interpret useful insights about clients. Scattered customer data that would have normally not made much difference are now collected centrally on a dashboard and compared with other information.

Sales departments that explore these benefits of CRM software can confidently analyze previous marketing trends to make better decisions. By analyzing the success of their last targeted campaigns, it is possible to make positive data-driven suggestions. Targeting your audience and organizing leads into categories like demographics, occupation or age becomes easier.

6. Improved customer retention rates

Businesses must learn how to capitalize on the 74% of their customers who feel loyal to the brand. This is important, especially since returning customers tend to spend 67% more than new customers.

Tailoring the benefits of CRM software towards your customer satisfaction and communication is the way to enjoy data insights to understand and retain loyal clients while aiming for more. By making informed decisions, you can speedily resolve support tickets and alert sales representatives on opportunities to make customers happy.

7. Increase profits and revenue

The different benefits of CRM software for growing business ultimately translate to better sales numbers and making more money. For example, businesses using CRM platforms to improve customer retention rates account for 41% of their revenue from only 8% repeating buyers.

Improving retention rates and making customers happy through automated support and better communication can make them buy from you over more expensive market competitors. Another importance of customer relationship management software in boosting profits is helping you identify your most effective digital marketing approach to optimize advertising costs.

Examples of CRM Software for Growing Businesses

Learn the top customer relationship management tools and how to pick CRM software for your business. Popular CRM platforms to consider are:

• Hubspot
• Salesforce
• Zoho Corporation
• Microsoft Dynamics 365
• Zendesk

The best CRM software for your business will be the platform that ticks your boxes first for:

• Prices and the possibility of a free trial
• Easy-to-navigate interface
• Technical support
• Marketing automation features
• Third-party integrations
• Reports and analytics
• Data privacy compliance

Conclusion

Establishing better customer relationships summarizes the overall benefits of CRM software for every growing business. By tracking and collating customer information into central management systems, sales teams can improve their business communications. This is possible through better knowledge of the client preferences to enhance retention rates through quicker services and data-driven decisions.

Are you looking to learn more about CRM software? Check out our customer relationship management guide. You should follow through with the listed software features to help you implement CRM advantages in your business growth strategies.

The post 7 Benefits of CRM Software for Growing Businesses appeared first on Tech Research Online.

The Salesforce-Own acquisition is the biggest deal for the software company since it bought Slack in 2021 for $27.7 billion. Earlier this year, Salesforce wanted to acquire data management software company, Informatica but dropped the idea.

End-to-End Solutions

According to the software company, Salesforce’s latest acquisition demonstrates its commitment to providing its customers with secure end-to-end solutions that protect customer data.

“Data security has never been more critical, and Own’s proven expertise and products will enhance our ability to offer robust data protection and management solutions to our customers,” Steve Fisher, Salesforce GM said.

Founded in 2015, Own offers a range of enterprise data backup services that include disaster recovery and automated backup.

The Cybersecurity Threat

Businesses are increasingly facing ransomware threats. The risk of data center disasters is also rife and could potentially result in significant loss of data. Own offers a portfolio of seeding, data archiving, security, and analytics capabilities. Currently, the company serves about 7,000 customers through hundreds of employees.

“We’re excited to join forces with Salesforce, a company that shares our commitment to data resilience and security. Together with Salesforce, we’ll deliver even greater value for our customers by driving innovation, securing data, and ensuring compliance in the world’s most complex and highly regulated industries,” Own CEO, Sam Gutmann said.

High Valuation

Own was founded by Daniel Gershuni, Ariel Berkman, and Eran Cohen. The three founders raised $507.3 million from various investors including Salesforce Ventures, BlackRock, Tiger Glona, Vervex Ventures, and Insight Partners. In a 2021 funding round, Own was valued at $3.35 billion.

This high valuation was justified by its massive data backup and recovery segment. In 2023, KBV Research placed the value of the global data backup and recovery sector at $12.9 billion. The sector has experienced a 10.9% compound yearly growth from 2017. Salesforce plans to close the transaction in quarter four of 2025 subject to approval by regulatory authorities.

Initially, Own used SaaS open APIs from vendors, including those belonging to Salesforce backup and extract data from applications. Besides Salesforce applications, Own supported other SaaS apps hosted on Microsoft and AWS.
Moving forward, Own will complement Saleforce’s data management tooling. With Own’s technical backing, Salesforce will offer its customers a range of products with data loss prevention and protection capabilities.

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Technology is moving faster than ever, and the number of agents entering in the real estate market is increasing daily. Likewise, modern agents have started using real estate marketing tools to generate leads, interact with potential clients, and close more deals.

Nowadays, real estate focused platforms like Zillow and Top Producer are innovating and bringing modern tech to real estate.

Therefore, it is important that you stay up to date with the latest real estate trends and use marketing tools to gain a competitive edge over other agents.

9 Real Estate Marketing Tools for Agents in 2024

1. Zillow Premier Agent

Zillow Premier Agent is one of the popular real estate platforms for market reports and property valuations. With this tool, you will gain access to potential buyers on a network of leading real estate sites including Zillow. As a real estate agent, you can create a profile to showcase your expertise to active home shoppers.

Finally, this real estate marketing tool allows agents to use the CRM product for task reminders, notes, and highly relevant marketing messages to improve the customer’s experience.

Features

• Showcase and make your listings pop with 3D home tours.
• Manage your leads with easy to use inbox messaging.
• Team profile with collective reviews to gain access to advanced advertising tactics.
• Access to buyer insights to close 2.4x more transactions.
• Track your performance with the best of Zillow reports.

2. Top Producer

Another amazing real estate marketing tool is Top Producer. This platform offers affordable lead generation solutions, a website builder, and CRM system. On top of that, they also provide all-in-one business management tools for agents to build client relationships and streamline transactions.

In addition, Top Producer is a CRM software for real estate that simplifies your workflow and integrates directly with 150+ online lead providers like Facebook and Gmail. Finally, the CRM analyzes and compiles data from your contacts into a helpful timeline.

Features

• AI powered engagement assistant
• Integrates with real estate lead sources
• Automated SMS and email response
• Market Snapshot reports

3. Spacio

Spacio is another popular real estate tool for marketing your listings, allowing agents to capture and communicate with high quality leads. It is also one of the best open house showing and registration platforms that allows you to gather insights and make better decisions. Spacio is also designed for teams and brokerages with profile and property pages to grab the attention of potential customers thereby closing more deals.

Features

• Boost listings and open house ads
• Customizable auto follow-Up email content
• Unlimited open houses, in person and virtual events
• Streamlined lead capture, social profiling, and sharing
• Industry leading integrations with popular CRMs

4. PropertyBase

PropertyBase is a reliable, full-service real estate platform that offers a comprehensive suite of tools for CRM, marketing, and lead generation to simplify every step from search to sold. They provide end to end solutions to minimize your burden and maximize your reach to ensure business flourish.

Features

• Generate quality leads at scale through professional ad campaigns
• Drag and drop marketing center with company wide templates and email automation
• Secure documents, eSignature, and compliance-driven transaction workflows
• A website to showcase your brand and listings

5. RealGeeks

RealGeeks is one of the best real estate marketing tools for agents in 2024. The affordable all-in-one solution is built to help hungry agents close more deals with automated marketing campaigns, social media tools, and integration with many third party tools. Real Geeks also helps agents, teams, and brokerage firms to improve their lead generation with new property valuation and lead conversion tools that capture the attention of buyers and sellers.

Features

• CRM to deliver value at scale
• Fully integrated IDX real estate websites
• Online marketing campaigns to generate a steady flow of sellers and buyers
• Home valuation tool

6. MatterPort

Matterport is a powerful property marketing tool that provides 3D virtual tours to create digital twins of properties with a full suite of capture options. This allows you to close deals faster by increasing buyer and seller confidence with 3D tours, floor plans, and print-quality photos.

In addition, Matterport also uses AI in real estate to transform properties into virtual data with detailed layouts, precise measurements, and comprehensive analytics.

Features

• Facilities management with real-time AWS data
• Integrate with Procore and AutoDesk for design and construction
• Turn every property into a 24/7 open house to accelerate sales process

7. Market Leader

Market Leader provides exclusive buyer and seller leads for agents with a suite of tools to turn those relationships into lifelong clients. This is made possible with their engagement co-pilot tool that features real estate CRM and lead nurture automation to start conversation and maintain lasting connections with new leads.

Features

• Realtor website to capture real estate leads
• CRM and marketing automation
• Market leader mobile app to enhance productivity

8. PhotoUp

PhotoUp is an all-one home marketing platform with a range of tools under one roof for real estate photographers. With PhotoUp, you will have a back office solution for your photography business. This includes photo and video editing services to ensure a property stands out and attracts more potential buyers.

Features

• Virtual staging and house tours
• Single property websites
• Virtual assistant services

9. Placester

Placester is another real estate marketing platform on our list of tools for agents in 2024. They offer the best codeless website builder for real estate professionals to build beautiful pages with MLS and IDX data to showcase listings. With Placester, you will also get easy to use CRM to nurture your leads plus ready to use integrations with the real estate ecosystem.

Features

• Mobile app on the go with Placester’s creative assistants
• Agents management
• Engage with leads using integrated live chat tool

Wrapping Up – Don’t Be Left Behind

As the real estate industry is moving rapidly past the old door-knocking marketing strategy, it is important to use these real estate marketing tools to reach more potential customers, boost your productivity, and close more deals!

In addition, these tools and platforms represent the full adoption of proptech in the real estate industry. This will enable agents, teams, and brokerage firms to streamline their workflow, manage clients with CRM tools, and showcase listings to get more leads on powerful real estate sites.

The post 9 Popular Real Estate Marketing Tools for Agents in 2024 appeared first on Tech Research Online.

State of Sales

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BusinessWire reported that the Sammys Award recognizes excellence in solving the challenges that organizations face when connecting with prospects and customers.

The Fourth Win

This year’s award isn’t the first for the SugarCRM platform. The company scooped the ‘Product of the Year in 2021 and 2023. In 2022, the company was awarded the Organization of the Year award.

SugarCRM’s Chief Product Officer, Paul Farrell said, “It’s an honor to receive the prestigious industry recognition of a Sammy Award win for the fourth year running. We’re proud that Business Intelligence Group has recognized the Sugar platform for its innovative features, which make the hard things easier for sales, marketing, and service professionals worldwide to understand, engage, grow, and retain customers using modern AI-powered CRM.”

Sugar leverages AI, generative AI, and machine learning to deliver positive experiences for businesses. These technologies also improve sales team engagement and productivity.

Multiple CRM Solutions

The SugarCRM Award Prestigious 2024 places the company among the leading sales tech brands. The company’s comprehensive CRM solution features multiple components. These are Sugar Sales-i, Sugar Market, Sugar Sell, and Sugar Serve.

These components allow businesses to improve efficiency and cohesiveness in customer success and relationship management. Companies that use SugarCRM platforms connect all users, giving them access to customer data and insights. This information empowers marketers and sales teams to anticipate and meet the needs of their customers.

Diverse Customer Base

SugarCRM’s products are used by organizations in different sectors. The company draws its clientele from manufacturers, global tech companies, banks, and universities. Its intelligent, industry-focused platform allows businesses to leverage the power of AI irrespective of their size, growth stage, and technical sophistication.

With the latest SugarCRM Platform Award, the sales intelligence platform broadens its list of accolades recognizing its excellence. Previous accolades include the Best Loyalty Management Platform from CX Today and the Best New Product of the Year 2024 from the Grand Stevie Award.

SugarCRM was also awarded the Gold Stevie for Best Relationship Management Solution during the Stevie American Business Awards. Other Gold honors awarded to the company under the CRM Suite include the Midmarket and New Version category in the 2024 Stevie Awards for Sales & Customer Service.

Sugar was recognized by SalesForce as a leading vendor in the Constellation ShortList. The company was also feted during the Nucleus Research Sales Force Automation Technology Value 2024.

The post SugarCRM Scopes Sammy’s 2024 Product of the Year Award appeared first on Tech Research Online.

COS Presentation Case Study

COS Business Products and Interiors is a Tennessee, US-based provider of office products, furniture, managed print services, promotional products, and facility services. COS focuses on providing value to businesses by focusing on 3 pillars: People, Process, and Technology.

Download Whitepaper

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COS Success Stories

COS made Multi Unit Regional Bank’s office products, services, and prices consistent with the home office. They did so with solutions like establishing a custom order management portal for all locations. COS has also helped National Photo Services Company by creating an order platform for every item that each satellite location would need.​ They also created a “customer-owned inventory” component to COS’s existing order management portal to accommodate products that the client bought from elsewhere.

This whitepaper covers these COS success stories in further detail to explain how COS:

• Implemented order management portals for their clients
• Improved deliveries and customer support to manage orders efficiently

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Salesforce offers exceptional functions and has uncountable benefits, which often remain unexplored simply because it is an ecosystem that incorporates manifold solutions. If you are a Salesforce user struggling with the operations and offerings, you must start leveraging Salesforce AppExchange to extend your business functionality.

Salesforce AppExchange fulfills the primary and high-tech requirements of the users of Salesforce, which are hard to comprehend and explore in the Salesforce ecosystem. Let’s learn what Salesforce AppExchange is in detail!

What is Salesforce AppExchange?

AppExchange is a marketplace that offers innovative solutions for your business in the form of consulting services, apps and components. As of current data, there are more than 7,000 apps on AppExchange. If you have your solution, you can also develop and publish it on AppExchange and make it available to potential customers. However, for this, you must be a Salesforce partner. Create and publish your apps conveniently for Salesforce users to download them.

The foundation idea of Salesforce AppExchange is to make the Salesforce ecosystem much easier and beneficial for organizations and creative individuals. Salesforce AppExchange is one of the world’s largest and leading cloud marketplaces introduced for business apps, solutions and consultancies. AppExchange can lay down great potential and value for your business so that you fully comprehend and enjoy the benefits of the advanced technology of Salesforce.

To understand the services of Salesforce Appexchange, the apps and services are bifurcated into four major categories.

• The first is Solutions by Types which includes; Bolt Solutions, Apps, Lightning Data, Flow Solutions, and Components.
• The second is the Industry collection, including Retail, Media, Communication, Government, and Education.
• The third category is The Product Collection consisting of Marketing Cloud, Sales Cloud, Service Cloud, Commerce Cloud, Einstein Analytics, and Financial Service Cloud.
• Finally, the fourth is Top Categories such as Human Resources, Finance, Sales & Enterprise Resource Planning.

Fun Fact?

In 2006, Marc Benioff, the co-founder, chairman and CEO of Salesforce, introduced its store with AppStore. It was introduced as the first platform solely dedicated to the sales and distribution of Salesforce-based business apps. However, in 2008 Apple Inc. introduced the App Store deciding to restore the trademark. Finally, Salesforce changed the marketplace’s Name to AppExchange instead of AppStore.

How Does Salesforce AppExchange Work?

Only the Salesforce partners have the authority to create and publish extensions of Salesforce in Salesforce AppExchange. Therefore, you must register as a Salesforce partner if you wish to develop a creative solution on AppExchange. Other than this, AppExchange is also for the Salesforce admins who can choose and install solutions that may benefit their organisation’s needs. In any case, here’s how Salesforce AppExchange works:

Create a Solution

If you have a creative solution that you feel can offer great convenience and value to the other users of Salesforce, then you can begin creating the innovative solution. Salesforce partners create this innovation and then share these customisations with the rest of Salesforce users, presenting it as a packaged solution. The solution can be an app, a Flow solution, a Bolt solution, a component or Lightning data.

Publish the Solution

After creating the innovative platform, the partner registers the solution, creates a package and publishes it on AppExchange for users to view and install. After publication, they can also create a demonstration to check the functionality of their solution before the solution goes to others for live functioning and installation.

Let’s Install it!

Installing any solution from the AppExchange platform is completely safe and secure. In the final working stage, the Salesforce customers browse through AppExchange to find a solution that fits their needs. Before implementing the solution, Salesforce users can test the functional demo of the solution as a read-only user. Therefore, it allows you to plan the implementation with your Salesforce admins. Also, you can deploy the solution by customizing its functions for specific user groups so that the platform can offer a more convenient service to your business.

How is AppExchange Beneficial for Businesses?

Here’s how businesses can grow exponentially with the facilities of Salesforce AppExchange:

1.     Trusted by renowned brands

With over 117,000 customer reviews and more than 10 million installs, you can apprehend how vastly the platform AppExchange is helpful for businesses. For businesses to grow unlimited through digital means, Salesforce AppExchange is the best source.

2.     Makes your Business Visible to Valuable Brands

This marketplace is where organisations can easily find apps related to any business forte ranging from marketing and sales to analytics and finance. Surprisingly, the apps from this most sought-after marketplace are accessed actively by 90% of Fortune 100 Companies.

3.     Grow your Name epidemically

Your business can have an unlimited opportunity to collaborate and connect with over 150,000 Salesforce customers, of which 91% use partner solutions and apps. You can expand your business towards exponential growth with Salesforce AppExchange.

4.     Offers powerful security

Being a Salesforce partner gives numerous benefits, but security is one of these. The complete infrastructure of your app has the undying support for the rigid security standards of Salesforce.

What are the Best Salesforce AppExchange Apps?

Many Salesforce partners go to the maximum extent to offer highly exceptional solutions on the Salesforce program. Here are the solutions we consider a few of the best Salesforce AppExchange apps.

ChargeOn

This free application is created and published by the Salesforce silver-badged Cyntexa. With this solution, you can easily process payments and online trades conveniently simply by integrating Stripe with Salesforce. Without any extra costs, you can easily manage customer billings.

Easy Incentivizer

The prime focus of this application is to automatically calculate the commissions of the sales from the opportunities closed by your representatives or agents. You can create & manage numerous commission templates for multiple users defined by different commission criteria. You also get a personalized dashboard for every representative or agent to evaluate their performance.

Chatter

This real-time social, collaborative application allows colleagues to communicate, share data, and work without security issues. You can conveniently share files and status updates. Chatter allows employees to follow information, groups and people under the company’s private and secure internal network.

ZoomInfo SalesOS

Empowering B2B sales and marketing professionals, ZoomInfo SalesOS is a go-to-market intelligence solution that assists you in pairing advanced technology with customer database accuracy, coverage and contacts’ depth. The platform equips sales practitioners with the tools to help them plan, target outreach, and score leads.

What is the Fees of Salesforce AppExchange?

Salesforce AppExchange fee and depend on various solutions are distributed for free on AppExchange. However, you have to pay a security review and the platform’s listing fee. This fee is payable after submitting your solution for the ‘initial security review’. However, if you uncover any security susceptibility in your solution after submission, you can fix it and resubmit it without extra costs.

For the initial security review, you must make a one-time payment of $2,700 for most solutions. In addition, there is a security review fee of $2,550 and a $150 first-year listing fee on AppExchange. After the first year, you’ll be expected to pay $150 annually for the Appexchange listing fee. To clarify, the yearly listing fee comprises the reviews for the updates of the solutions that are already listed on AppExchange.

If you wish to generate a high-level result for your app, you can also hire a Salesforce Appexchange developer that can offer you all services along with efficiency and accuracy.

Want a Salesforce Appexchange Development team for your brand? Contact with Cyntexa’s experts and clear all your doubts about Salesforce AppExchange development.

Here’s the table cost to develop an app for Salesforce AppExchange:

Conclusion

Overcoming business challenges can become easy and profitable if you perform functions with efficient apps available on Salesforce AppExchange. You can search for solutions and consultancy on Salesforce AppExchange, the world’s first top-notch complete-feature enterprise cloud whose depth and opportunities cannot be fully defined in words. Boost your business and enhance your Salesforce CRM with the solutions of AppExchange.

FAQs

Who Can Use AppExchange?

AppExchange listings can easily be browsed and test driven by any individual. However, if you want to install the AppExchange apps, you must be either a user with permission to download AppExchange Packages or a Salesforce Administrator. Furthermore, to create and publish the apps on AppExchange, you need to become a Salesforce partner and require permission to Create AppExchange Packages and Upload AppExchange Packages.

What can I find on Salesforce AppExchange?

You can easily find third-party ready-to-install apps, scalable pre-integrated data solutions, pre-built templates for industry consultants and solutions, certified experts to handle your Salesforce implementation, and building blocks to generate apps and customised pages with coding; you can unlock all these high-tech opportunities just by accessing Salesforce AppExchange.

How many apps does Salesforce AppExchange have?

Salesforce AppExchange is listed amongst the trust enterprise cloud marketplace that houses over 7,000 apps and certified consulting organisations that assist in extending Customer 360. You can find proven experts, solutions and apps to suit your business needs and deal with challenges enhancing your organisation through digital transformation.

Can I reinstall an AppExchange package which I uninstalled a few months or days ago?

Yes, reinstalling a package after you uninstall it is fully possible. You need to follow the same procedure you used when you installed it.

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