6 Data-Backed Reasons for Sales Reps and Marketers to Understand Tech Buyer Dropouts

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Apps have become an essential part of our everyday life. We use them for work, entertainment, and almost every other activity.

Today, Google Play has approximately 3.04 million apps and the publishing new 6.140 mobile apps on average every day.

Consequently, newly released apps face a risk of remaining in the shadows which can cause immense struggle for app creators to make their app stand out.

When looking to discover a new app, more often users turn to their family and friends for recommendations than browsing app stores.

Search engines are another way that people use to find a new game, to learn a new language, an app to arrange their finances, and others.

So, in this blog post, we are going to discuss 32  must-have  App Marketing strategies for your newly developed app

What Are the App Marketing Strategies That You Can Implement to Stand Out From the Crowd?

1. Start Marketing Before Launch

One thing that you should remember as an app marketer is to start app marketing long before you bring the app to the market.

This App Marketing Strategy usually starts when your development team starts building your app. This is probably the best time to reach out to your customers and talk to them. After all, it’s the people you want to serve.

By reaching out and getting questions answered, you want to understand the expectations your potential customers have with the app.

This process will open you up to provide value to your potential users and nurture relationships even though you don’t have an app yet.

2. Incorporate Influencers Marketing

For any company launching a new app, it is important to develop honest, authentic, and mutually beneficial relationships with influencers. Such relationships can and will go a long way in helping you to promote your app.

In today’s world, influencers have the power to influence the buying and engagement decisions of a group of people. It is vital to only present content to them with the truly relevant information about your product as per their target audience.

But, remember it is also important to find influencers that truly value your company and vision. A person who will genuinely sponsor your product will aid your company much more.

Bonus!

For companies that are in the nascent stage, it is very impactful to give your creators their section within the app or work towards an app that caters to both of your needs.

3. Mobile Website

Your website can be one of the greatest assets in promoting your app for free. But for this, you need to have an existing website that is fully functional and mobile-friendly.

On desktop, all the customers interested in your company will find their way to your website and this is your chance to tell them you have an app.

4. Feature Your App in a Blog

Another App Marketing idea you can leverage is to include your app in a regularly scheduled blog post.

This can be of two types:

• You can create a complete blog post that is dedicated solely to your app
• You can include a call to action in every blog post to invite your viewers to download the app.

If you want to do more than you can get bloggers on other websites to build hype for your app.

5. Feature Your App in Emails

A great App Marketing Strategies gives you 360-degree coverage. Hence, if you want to create a App Marketing strategy you need to be engraved into every aspect of your email marketing.

Every business sends out countless emails every day and if you are not including your app in those that means you’re are missing an opportunity.

Every email that is sent out should include a one-line advertising footer for your app. This can include details such as the app’s accomplished and a link to redirect the readers towards the download page.

Emails still have their charm is leveraged in the right ways. According to a study by Exact Target, “91% people check their email daily”.

You can capitalize by incorporating app links in customer service emails, newsletters, and use them in email signatures.

6. Use Demo Video

Video marketing is also a very easy and powerful way to showcase everything your app has to offer.

For your demo video marketing, you can create a simple 30-second commercial video that covers- Why, How, and What.

Once you are finishing creating your demo video, be sure to include it in your blog post, social media channels, and other platforms.

7. Consider App Stores Alternative

We all know about Google Play and App Store. However, you should not forget that there is a bunch of other online markets where you can upload your app.

According to One Platform Foundation, if an app on other less popular stores, it will increase the expected downloads by more than 200% compared to Google Play.

Here is the list of some of the great lowkey app stores you should consider:

• SlideMe
• Opera Mobile Store
• Amazon Appstore
• AppBrain

8. Participate in App Awards

You should also participate in app awards as it can give you tons of exposure through the press, reviews, and plenty of downloads.

Of course, the chances of being picked among hundreds of other apps depend on your pitch and app idea. But, if you manage to get it right the first time then you can enjoy plenty of stardom.

Here is a list of some famous app awards sites that you can try:

• Appy Awards
• Best App Ever Awards
• AppCircus Competition   
• Apple Design Awards 
• Ericsson Application Awards

 9.Focus on SEO

Yes, it might sound a little strange to you but remember SEO matters.

If you must be thinking why…..well! Let me explain.

By using the correct SEO, your app URL might show up in search results when users key-in related queries. For instance, if they are looking up for music apps, then you might want your app to pop up among the first few entries.

All that you need to do is identify “best-targeted” keywords that rank and analyze keywords your app is currently ranking on. You can also build quality links to boost rankings.

10. Reach Out to Customers

You should not just rely on App stores but also explore Google’s search engine. Believe me, it can do wonders for your app marketing strategy.

For instance, if your app is related to music then Google the term “best music android apps.” See the results you get and out of these 5 top results, 4 of them are high-authority blogs.

If you get this shot, you will get your app featured along with other long-term benefits such as:

• Exposure
• Targeted Traffic
• Powerful Link-Building
• Rating & Reviews

11. Join Entrepreneurs Groups

You need to start increasing your visibility on social media groups & communities. you should especially focus on Linkedin, Google+, and Facebook.

Create a network where you can ask them for feedback on your app. You can also give them free promo codes to try out.

Build virtual relationships that might present the opportunity to cross-promote without spending money.

12. Create Unique Icon

With over 1.6 million apps in the Google Play Store, there is always noise in any category you choose. Constant noise forces many people choose to an app when the app icon entices them.

So, you need to make your app icon stand out. Testing out your app icon on different wallpapers can help.

13. Take Screenshots

Taking random screenshots of your app and dropping it in the google or app store is a sign of a poor job.

You can be more appealing to your audiences by adding captions and other visual elements. This will turn even a boring task management app into a high download winner.

14. App Store Optimization

App store optimization (ASO) is crucial for any new company as it is at the core of search engine optimization (SEO) for the Google Play and App Store.

Like SEO, ASO focuses on search relevance, keyword relevance, and the keyword density in the app description.

Your app description is important in your mobile App Marketing efforts as more than half of iPhone and Android users find the app through search.

15. Great Landing Page

For any business, the landing page is a must-have if you don’t have a mobile app. Landing pages are like business cards, you might not need them but it’s good to have.

Your landing page should have the two most noticeable links of the App and Google Play Store. They should be larger than the social buttons which will help visitors to share the site app.

In the second last panel, you should have social proof from news outlets and real-life users of the apps.

16. Website Links for App Download

The landing page is great, but it’s still the first step. It will give you chances to divert traffic to your business’s website. You can then leverage those existing visitors by adding a link to directly download the app.

17. Website Banner

A small banner is always great to grab user’s attention without intrusion. You can opt for pops up somewhere on your website which is non-intrusive and get notices.

18. Social Media

By now if you are not already in the social media game, you should hurry!

You need to have a Facebook page, Instagram profile, Twitter profile, or Linkedin page to promote your app.  These apps will give you a great platform to promote your product and connect with the users.

19. Get on Mobile App Review

Getting your app in an App Review Site means you have to pitch to them. Your pitch needs to convince them that your app is good enough to be reviewed and featured on their website.

Once an influencer accepts your offer, it is most likely that you’ll need to provide support material for your app.

These App Marketing Strategies will get you lots of press and reviews about your app which is an easy way to capitalize on other site’s traffic.

20. Be Press Ready

You need to remember that journalists are pressured by deadlines. They usually don’t have time to follow up with leads.

So, to have the best chance of getting your story published, you need to make sure your PR kit has everything a journalist will need.

A good mobile app PR kit consists of:

• An App Summary Guide
• Your Press Release
• Screenshots (App & Lifestyle)
• Design Collateral (Icons, Logos, Banners, etc)
• Videos (Walkthroughs, Intro Video, etc)
• Founder Bios & Pictures

Once your press kit and press release are ready, you can send them to free press release distribution sites.

21. Promo Video

A good promo video is a staple of any app as it is quick and easy to help users understand the usage of the app. You can also help them understand how they could use it too.

Besides, promo videos can take advantage of video SEO. For instance, if users are searching for “the best list-making app.” Your promo video will show up in the results increasing your visibility.

22. Use Your Social Network

Despite the heavy focus by businesses, Social media is still a very under-utilized promotion channel.

Facebook page post reaches 16% of the page’s fan base. There you can send a message multiple times over a month or two. So, if you were to re-write a message 4 or 5 times and send it once a week for 5 weeks that means you’re reaching 80% of your audience.

23. Announcement Blog

Launch, announcements, and updates of your app on your company’s page is a great way to keep your customers informed about the new changes.

To promote your blog, you can leverage your social network and cite the blog post in your email signature to drive traffic to your mobile app. This will immensely support your app marketing strategy

24. In-Store App Promotion

If you are running a brick-and-mortar business, the best way to drive downloads is by leveraging foot traffic.

For instance, you can place QR codes, Google Play Store and App Store stickers, and inform customers about your mobile app.

Similarly, you can create a QR code and place it on your business cards. By doing this, everyone who gets a card will also have a direct link to download your app.

25. Recruit Users Locally

Local events can be a great place to recruit new mobile app users. You need to simply bring a stack of business cards that have your app download link and hand them out without much talking.

It’s suggested to have a brief initial conversation with the people at the event and then you can start handing them your business card.

26. Blog Commenting

Identify the opportunity to add value by commenting on blogs that are relevant to your app.

You can provide valuable insight and attach the link to your mobile app as well. This can drive high-quality links and traffic to your mobile app.

27. Influencer Sharing

You can always drive mass amounts of traffic to your mobile by leveraging influencers. For this find a list of relevant influencers working in your app’s space.

You can work with them in two ways:

• You can do a joint venture
• You can send in the product and share if the app adds value to them

You can automate this to schedule a bunch of tweets fed over time or leverage the influence of others for share manor.

28. Use Pinterest

Pinterest is another social network platform that is ignored by many marketers. You need to have pictures of your app focusing on its beauty. You can also share other images of its interface. This App Marketing Strategies will drive more traffic as people come there for the idea.

29. Incentivize Users

You can promote your app by creating a contest within your app to incentivize your users if they download the app. You can also add various levels of keeping the remainder of the contest or referring it to a friend.

Your app can also have a leaderboard that showcases its stand in the rankings. This will engage your company, increase app share, and having their friends sign up.

30. Respond to Reviews

You should always be consistent and prompt to take the time out to answer your customer. You should remember that they are taking their time to write out a review no matter how long.

Regardless of the customer’s feedback, let them know that you are trying your best to resolve the problem. You can also list out the steps you are taking to solve their issue.

You should always apologize if they are not satisfied and thank them for their patronage if they are satisfied.

31. Integrate Sharing

You can take your App Marketing Strategies a step deeper by letting it promote itself. With each step your customers will make endless discoveries, nothing is more satisfying than sharing them.

You can include the option to share in-app content within your app. This will broaden your app’s visibility and create a platform that lets users express themselves.

32. Constantly Update Your App

Your need constantly makes your app better for customers. In the longer run, apps that are not cared for are usually thrown away as they become outdated.

Users will feel that you are not doing anything to make the experience better for them. This will be especially true if you have not addressed many issues for a long time.

Updating your app constantly will keep your app content fresh and let your customers know that you are always planning something more. 

Takeaways:

In this blog, I have covered the Best 32 must-have App Marketing Strategies that you should know before starting an app. If you feel that I have missed any new App Marketing Strategies or note-worthy points you can let me know in the comment below?

The post Top 32  Must-Have App Marketing Strategies    appeared first on Tech Research Online.

The chatbots act as the binding factor of brand-consumer interaction to set up the best marketing factor. The AI terms are highly supportive in reaching the brand-customer and influence them to show an interest in the brand.

The conversation is an essential element in brand marketing; the effectual interaction will convert the brand follower into a customer. In this article, we are about to discuss how to use chatbots for brand communication.

Digital marketing has been featuring social media to increase audience engagement and magnify followers quickly. 

Let’s see the chatbot’s importance and usage in brand marketing. 

Chatbots Marketing 

The chatbots are the computer program that enables the user to undertake a real-time conversation with the brand under virtual assistance. It helps to understand the brand product better and encounter a better experience than traditional advertising.

The chatbots are a suitable tool to engage the brand audience with the relevant conversation customized as per the user interest. Brand communication can be possible in social media marketing with possible customizations. 

 The brand can use chatbots to automate the brand conversation questions by extracting the survey on the customer frequently asked queries.

The business striving to make its social presence using digital marketing must improve communication marketing to gain more customers. 

Messenger Bot 

The messenger bot is essential to use for engaging the consumers into the one-to-one conversation to drive. Mainly the Facebook has the chance to interact with the brand-customer through messenger about the product details.

The business can design its chatbot with the required content to induce the customer to buy the product. The chatbot can also use to broadcast brand notifications by scheduling it to generate the audience’s interest. 

Steps To Use The Chatbot Marketing For Personalized Brand Communication 

The chatbot must leverage brand awareness using the media like Facebook, Instagram, and Twitter by making the smart code by following the below steps. 

1. Research Your Target Audience Frequently Asked Questions

The brand specializing in social media marketing like Facebook and Twitter must analyze the target audience’s interests and responses towards your post. The user’s interest in the product can get magnified by developing the content to answer most of the questions. The brand must make the followers stay connected with the chat by offering engaging communication. 

2. Build Your Bot With Your Conversation Tree 

The chatbot’s conversation must concentrate on the content to replicate the brand audience. The business must develop its bot with the free discussions that are supposed to be used by all audiences.

The understandability of the queries from the audience and the language tone must be highly focusable to increase the audience engagement.

The context must get planned well to answer all kinds of questions; the questionnaire must include the target audience’s tone and their possible expectation to benefit the audience while they visit the brand website. 

3. Don’t use the open-Ended Conversations 

The intellectual content is necessary while building a customer conversation; the business should strengthen customer interaction. The firm does not pose the customer’s answers, which disappoints them, such as the product’s unavailability.

The company can deliver the message that makes them prefer the supplement facilities and increase brand engagement among multiple audiences. 

4. Optimize Your Chatbot Performance 

The business can optimize the chatbot queries at every interval by analyzing the possible questions to increase customer brand engagement.

The company must watch its competitor’s website chatbots performance and develop their messenger questions to influence the audience to know more about the brand. 

The brand must analyze the target audience’s interest and develop their messenger bot as per user response to make brand recognition with precise data.

The social media applications like Facebook, Instagram, TikTok can design their chatbot to pop the brand ads and broadcast the brand update messages to stay connected with the target followers and customers. 

Benefits Of Chatbot Marketing 

1. The chatbots will serve the customer with the appropriate answers immediately without making them wait to prolong, and their complaint will get resolved quickly.

2. When the customer gets serviced with the quality information that benefits them, they will follow the brand updates and retain them. 

3. The customer base will be increased under adequate support for them while visiting the brand website. 

4. It is a cost-effective method used to increase the follower’s volume and amplify online brand engagement.

The business is interested in establishing the conversation between the brand, and the customer must create their chatbot effectively to amplify the profile visitors. Many companies are using artificial intelligence to increase the user experience by providing virtual assistance.

The chatbots are used in all types of business websites to guide and direct the user who inquires about it. The effective use of the chatbot in a proper customized format will improve the conversation between the brand and customer, increasing the business leads. 

The post Chatbot Marketing For Personalized Brand Communication appeared first on Tech Research Online.

Coronavirus pandemic has affected the life of every single individual on this planet. It has bought social, economic, and humanitarian catastrophe. The GDP of economies has dropped severely while businesses struggle to make ends meet. During these times, businesses are striving to resolve internal issues while expanding their presence to retain their customers.

Social distancing and quarantines and lockdown have all forced businesses and customers to shift online. Channel marketing is very underestimated but once adopted into the business model it can do wonders. This blog will help businesses understand why it is important and how they can use it for their advantage. So, let’s takes a deep dive into the world of channel marketing.

Today, most of the manufacturers don’t directly sell their products to the end-user. Hence, utilize channel marketing can have both strategic and functional advantages for their product. Also, channel marketing is not just limited to products but can even be used to market ideas and services. For example, if a company manufactures software then laptop retailers could be a fairly relevant channel. Let’s consider if a jeweler sells its products on a shopping channel on TV or YouTube, an addition of a business website will allow them to reach more potential customers. Hence, potential channels can be anything or anyone from wholesalers and value-added resellers to retail sales agents, representatives, and affiliates.

Channels marketing can help organizations both expand their reach and revenue. But, organizations need to realize that every marketing channel offers different coverage and performance. Channels include traditional distribution models such as wholesalers, producers, and retailers or variants that cut out one or two components. Such as Dell and Avon which completely avoid wholesalers and retailers by using their warehouses and salespeople. Examples of marketing channels include:

1. Wholesalers

2. Direct-to-distributors

3. Internet direct

4. Catalog direct

5. Sales team

6. Value-added reseller

7. Consultant

8. Retail sales agent

9. Manufacturer’s representative

In every marketing channel, there is at least one person who serves as an intermediary. They perform functions, provide values, and expect economic returns. The values provided by these intermediaries include:

• Collecting and sharing marketing information about customers and competitors
• Negotiating price and other terms of transactions
• Developing marketing communications
• Storing and moving products
• Taking on the financial risk of the channel
• Transforming ownership titles from one person or organization to another

Different Kinds of Channels Marketing Are:

1. Manufacturer to Consumer

The manufacturer directly delivers the goods to the consumers. As there is no involvement of middlemen such as wholesalers, retailers, and agents. The overall price of the product is quite low hence such channels are cost-effective and profitable for both the parties. Example: Confectionery items are directly sold to consumers without a middleman.

2. Manufacturer to Retailer to Consumer

The manufacturer sells its products to the retailer and then they sell the merchandise to the consumer. It is the most popular and highly preferred channel in the retail industry. Example: Many e-commerce outlets buy clothes from designers and then sell them to consumers.

3. Manufacturer to Wholesaler to Consumer

This channel is for the purchases of bulk items. Once an item reached a wholesaler they reduce its cost to the consumer. Hence, the item is made available to the consumer at cheaper rates. Example: Costco buys products and sells them to the consumer.

4. Manufacturer to Distributor to Reseller to Consumer

In this process, the manufacturer initially uses the service of a distributor. The products move from the manufacturer to one or multiple distributors. It is then resold to the consumers. Example: Dell partners with distributors like Ingram Micro and Tech Data to distribute their laptops.

Types of Channel Marketing

Similar to all other types of marketing, channel marketing focus on direct marketing such as consistent brand experience, demand generation, 4 A’s of marketing, and others. It is then about using campaign management, marketing automation, content, and social media management, lead generation, and management to channels. However, channel partners must be aligned with your brand marketing strategy and the end customers.

• Multi-Channel Marketing:

Multiple and separate communication channels between the customers and the business.

• Cross-Channel Marketing:

Multiple and connected communication channels between the customers and the business.

• Omni-Channel Marketing:

Multiple and interactive communication channels to provide a seamless experience.

Benefits Of Channel Marketing

Channel marketing is a broad term that takes into account many different types of partnerships. One of the most vital and obvious advantages is giving your products more markets than a store. This simply means more reach and more sales. It also gives businesses flexibility when it comes to different ways of choosing to implement channel marketing. Now, let’s discuss some of the wider benefits of channel marketing:

Cost-Effective:

Channel marketing is a lot cheaper than hiring the number of employees or creating an entirely different division that can generate the new customer base for the product reach.

Increases Brand Recognition:

When it comes to working with the industry leaders through affiliations, it means that brands will able to push their products through their partner’s channels. For example, if a channel marketing partners are known for their goodwill and customer trust, affiliation with such partners will also rub off on your product. It is similar to a personal recommendation which can give your product instant credibility.

Provides Greater Volume and Variety:

Channel marketing partners will be doing their separate marketing for your product. In reality, your marketers would not have the chance to test out different marketing strategies neither would they work the same as they will do for a third party with a different audience base. It will give you strategies to boost efficiency and reach unlike any other type of marketing.

How to Get Started with Channel Marketing:

Step 1:

Once you are convinced about partnering up can help your business scale, you will need to follow a few general steps to get going with the preparations for a partnership:

Research:

When looking for the business partner you should be equipped with information about all your potential collaborators.

Strategy Development:

It will help you organize an approach that you are going to follow for your campaigns to reach your goals.

Execution:

Here businesses need to turn all the plans into actions by following their strategies.

Reassessment and Nurturing:

Businesses will need to analyze results and deepen partnerships.

These steps should be used as a repeatable loop and not as a closed step-by-step guide. The reason behind this is the ever-changing dynamics of the market, once outside business will need to re-assess these steps regularly.

Step 2:

Partnership programs are all about empowering their collaborators. Partners need to constantly focus on offering all-round support for campaigns and personal backups. This will help ensure if the marketing efforts do not become unsuccessful. Businesses can also be in constant contact with the manager of a partner which further helps as they can fill you in about the current conditions.

Businesses can also opt for another way which is reaching out to potential partners. Businesses can share business banners or tutorials which can then be used to introducing your product to your customers. Cross-promotion can also be equally helpful. For instance, featuring your success stories among your partners’ customers can be another way.

Step 3:

In channel marketing, automation can be really helpful as it not only allows you to reach customers efficiently through various campaigns but also respond to them on time by employing tools such as Chat-bot. It ensures that you stay on top of communicating with your customers. As there is no one-size-fits-all solution, it is important to personalize campaigns with the partner.

Companies can gain control of their marketing initiatives by finding the right tools that allow partners to customize and use marketing materials effectively. This can help you keep your brand consistent without worrying about which partner is promoting your services. Additionally, access to analytics can be easier to streamline the process which will decrease the worry over a third party accidentally making promises on your behalf. In channel marketing, each channel offers a different reach, audience, and potential obstacles. Hence, it is important to developing an effective channel marketing strategy that can be both long-term efforts and can reap massive rewards. According to the Multichannel Digital Marketing Report 2015, 49% of marketers need help from IT whenever they want to add, edit, or manage content.

What Are the Challenges of Channel Marketing?

Channel marketing offers various advantages but only when it’s done right. For example, if you are working with different channel partners, how can you maintain a consistent brand message and identity? Hence, today, it is very uncommon for channel partners to produce their material for advertisements. Here are a few more challenges that you might face when creating and implementing a successful strategy:

1. Lack of Expertise or Staff:

While this doesn’t mean they are bad partners but they often offer a reach you might not get access to otherwise. However, it can make it harder to get the right insights as they aren’t expert marketers. It is less likely that they can fully understand why promotions are not going well or how to track results.

2. Lack of Access to Analytics:

Channel marketing partners use their platforms for promotions and marketing this may cut off your access to analytics or any other report. But in the long run that can make it difficult to visualize the effectiveness of campaigns.

3. Less Advanced Marketing Strategies:

When partners are individuals or smaller companies who fail to leverage the most advanced platforms and sophisticated marketing strategies it leaves you at the forefront of collateral damage.

4. Lack of Control:

It’s a two-way street as partners amplify your brand and lend you their credibility. So, if they put out inaccurate or non-compliant messaging it can rub off on your brand.

The post Ultimate Guide To Channel Marketing For Businesses appeared first on Tech Research Online.

If you are a business owner, you understand that marketing is crucial for your business. Spending a lot of time on your Smartphone marketing your business can be overwhelming. However, with the right marketing app to use, you can do many things without wasting a lot of time.

But before that, you must have wondered what digital marketing apps are. These are apps that marketers use to reduce to market their business massively with less effort and communicate effectively as well.

Most marketing apps allow you to schedule your posts and even have autoresponders for your social media pages. If you are looking for tips on how to make a marketing strategy, consider using marketing apps. Since some of these apps have premium plans, you can use secure payment methods with your mobile phone.

Here are some breathtaking marketing apps to turn your marketing struggles into a gentle wind.

1. Wunderlist

Have you thought about organizing your daily tasks on a digital storage space? Putting down your ideas helps you to stay more organized. You don’t have to write them down anymore on a piece of paper that might get lost.

Wunderlist is all you need, and the best thing is that you can access it anytime, anywhere, so long as you have a device. You can create lists an also share them with your colleagues at work. It is one of the best marketing apps online, which you can see when someone marks a task they have completed.

This is a mobile app that you can always update. Get ready to assign tasks to team members, set deadlines, and track what you have accomplished.

2. Hootsuite

Do you have several social media accounts for marketing your business? Being consistent in posting on them often can be tricky? But why should you struggle when you can use the marketing apps service?

Hootsuite is one of those apps that you can utilize. Being a versatile app for marketing, you can use it on Instagram, Facebook, Youtube, LinkedIn, and Twitter. The best thing is that it has a free plan and a premium one as well.

With a free plan, you can manage up to three social media accounts and schedule a maximum of 30 posts. This gives you a chance to plan at every level. You can pay to start from $25 per month, add your teammates, manage multiple accounts, and schedule posts.

If you are observing a marketing strategy budget, you might want to start with the free plan before purchasing the premium version.

3. Buffer

If you are looking for another social media marketing app for scheduling posts, you might love Buffer. Buffer is also among the mobile marketing apps that you can use to schedule more than one account on Facebook, Twitter, Instagram, LinkedIn, and Pinterest.

Buffer is crucial because it helps you keep an eye on your posts. You can find out how they performed to know whether you are marketing the right way. Just like Hootsuite, this app also has free subscriptions and premium ones that you should purchase.

Their packages start from as low as $15 per month. There are other plans like $99 for Small Business and $199 if you have a medium business. If you own large businesses, you must pay $399.

Should you have an IOS app, you can schedule and share your posts inside apps like Safari. With Buffer, you don’t have to jump from one platform to another, creating posts. It helps you post the same content on multiple platforms at the same time.

If you are frequently traveling yet want to keep your pages updated, don’t underestimate Buffer.

4. Slack

There’s nothing as fulfilling as keeping your mailbox focused. If you have a team in your business, you need to maintain a good communication pattern. You need good marketing apps that enhance your communication.

Slack will help you keep in contact with your team by making communication simple. No matter where your team members are located, you can message them and even have group conversations.

You can do all these through your email, especially if your team members are working remotely. Even in high traffic internet events, you can still serve your customers well.

Slack will help you do that and transfer it to other team members if you need to work on a document while on vacation. Slack is also a great collaboration tool for businesses working with suppliers.

5. Facebook Pages Manager

Would you like to try an app that streamlines activities of managing your Facebook page? Facebook pages are excellent marketing platforms having the fact that most people use it.

According to statistics, over 2 billion people use Facebook actively. Many businesses are using Facebook to generate sales by reaching their ideal clients.

However, that cannot be possible without a proper marketing strategy. Marketing can be overwhelming when you do it manually. It would help if you had marketing apps for social media like Facebook Pages Manager to assist you.

You might want to learn more about the art of advertising on Facebook for better marketing results.

6. You Tube

YouTube is the largest platform for sharing Videos in the online world today as it has over 1.8 billion active users. This means that it’s a must-have app for any serious marketer.

Whether you plan to live stream some content, share songs, or videos, YouTube is all you need.

You can upload your marketing animated videos using ideal keywords and reach as many people as possible.

The best approach in YouTube marketing is by uploading informative videos accompanying whatever you are trying to market. It would also be great if you learned some YouTube marketing skills before using this app.

Conclusion

Would you like to transform your marketing strategy? It’s high time for you to use different platforms to reach many people and advertise your business. But that will not be possible if you do it manually.

It would be best if you had reliable marketing apps for social media. You can try any of these apps and experience immense growth in your business.

Which marketing app do you use in your business? Let us know.

The post 6 Apps to Support Your Marketing Strategy appeared first on Tech Research Online.

Digital marketing is a fast-moving industry. To remain competitive and grow profitably, marketers need to be vigilant and innovative. They need to update with technology trends and to apply them in making their brand stand out.

Moreover, today’s audience has become a lot smarter, choosing to ignore conventional marketing strategies that have worked well a few years back. They skip TV ads, unsubscribe from email lists, some refuse to open emails, and most detest websites that have pop-ups.

Marketers need to step up now more than ever. But it’s still important to understand buyer behavior – who they are, what they need, where they hang out.

Here are 6 of the important technology trends that are revolutionizing marketing:

1. Predictive Analytics

Consumers have so many choices available to them that competition for their attention and purchase is fierce among marketers and businesses. Companies are now required to be competitive and use the smartest marketing strategies out there.

Predictive analytics can be applied in marketing and it works similar to the scientific method – with the hypothesis and testing if it’s right or wrong. The data can be used for different customer segments and determine the best way to reach out to them and optimize the campaigns to get the best possible outcomes.

As stated in a SAS report, “Predictive analytics is the use of data, statistical algorithms, and machine learning techniques to identify the likelihood of future outcomes based on historical data.

The goal is to go beyond knowing what has happened to provide the best assessment of what will happen in the future”.

The use of predictive analytics in marketing has become viable as computers have become more powerful. As compared to 30 years ago when it was still a backward-looking tactic

There are 5 predictive analytics applications today that marketers may use to up their game, here they are:

• Targeting the right customers at the right time with the right content
• Pushing marketing strategies based on predictive analytics insights
• Bringing the right product or services to the market
• Qualify and prioritize leads
• Predictive modeling for customer behavior
• Implementing email marketing campaigns guided by predictive analytics insights

With much data available, marketers can make use of them to advance their marketing campaigns through predictive analytics.

2. Voice Search

This was introduced by Google in 2011. Back then it was more novel but with the improvement in speech recognition, it has become a common tool in search marketing.

This SEO update has changed the game in search marketing with the rise of voice search, the recent BERT update, and the increasing complexity of the Google algorithm.

As of 2020 statistics show that around 27% of the online global population uses voice search on mobile. A report from comscore.com, states that more than 50% of smartphone users have used voice search in 2020.

There are several more stats that are worth mentioning about the widespread use of this technology. It just goes to show that this tech is worth including in marketing strategies. 

3. AI (Artificial Intelligence)

Applications for this technology span different types of marketing strategies. In SEO (Search Engine Optimization) AI has simplified spreadsheets and reports. Real-time analysis powered by AI lets marketers make quick adjustments to optimize their websites, and campaigns to take over their competitors.

AI technology in LED and LCD screens enables screens to be digital photo frames, TVs, video-calling hubs, etc. AI and machine learning can also improve image quality on the screen.

4. Compelling Video

Leveraging video marketing is one of the strong trends in 2020. Around 92% of marketers surveyed use video as part of their marketing campaigns. The video promotes the product or service in a more digestible, simple, and memorable way. It is strategic as it offers value to the customer upfront which makes it easier for them to decide to make a purchase.

5. Virtual, Augmented, and Mixed Reality

Enterprising and forward-thinking Adidas with digital marketing agency Somewhere Else used this VR in 2018 to promote TERREX, an Adidas line of outdoor apparel. Using a VR headset and 2 sensory remote controls this immersive technology lets customers experience a product before they buy it.

In this case, it lets them have an idea of how they would feel once they use the apparel in the great outdoors, all in the safety of the retail outlet, kiosk. This marketing campaign is successful in attracting and converting customers into buyers because of the immersive brand experience provided by the kiosk solution.

6. Chatbots

Chatbots that we know of, were introduced in 2016 made possible with the first wave of AI (Artificial Intelligence). As explained by Mark Zuckerberg, AI and Natural Language Processing (NLP) merged with human help. This makes it seem that talking to a messenger bot is like talking to a real person.

It is a tool that uses automated messaging software along with AI to converse with people. I can understand questions, give answers, provide options, and do tasks for the user.

For businesses, it can free up time for the social media marketer or admin by answering common questions. It can also increase revenue by improving the customer experience as chatbots can provide quick responses to users.

This lowers the chances of frustration on the part of the customer. It will keep on answering queries until it faces questions that only a live agent can handle.

Basically, chatbots can handle simple tasks and it depends on how good the chatbot creator is at anticipating questions. They don’t completely replace humans but they give the user an alternative way to communicate with the business.

Quality content is still king in marketing but applying trends in technology can make it more customized to potential customers, build trust, increase engagement, simplify and delight them.

Following and including technology trends in marketing makes campaigns cooler and it shows people that you gave much thought to how you relate to them – how you show them your services and what you can do for them.

Conclusion:

The future of marketing is better with tech. With every year seeing more new technological developments emerge that can be used to take advantage of some existing gaps in digital marketing. Adopting these new technologies in marketing campaigns may disrupt the convention but change is essential for businesses to thrive.

The post 6 Tech Trends That Will Influence Your Marketing Strategies appeared first on Tech Research Online.