Technology is moving faster than ever, and the number of agents entering in the real estate market is increasing daily. Likewise, modern agents have started using real estate marketing tools to generate leads, interact with potential clients, and close more deals.

Nowadays, real estate focused platforms like Zillow and Top Producer are innovating and bringing modern tech to real estate.

Therefore, it is important that you stay up to date with the latest real estate trends and use marketing tools to gain a competitive edge over other agents.

9 Real Estate Marketing Tools for Agents in 2024

1. Zillow Premier Agent

Zillow Premier Agent is one of the popular real estate platforms for market reports and property valuations. With this tool, you will gain access to potential buyers on a network of leading real estate sites including Zillow. As a real estate agent, you can create a profile to showcase your expertise to active home shoppers.

Finally, this real estate marketing tool allows agents to use the CRM product for task reminders, notes, and highly relevant marketing messages to improve the customer’s experience.

Features

• Showcase and make your listings pop with 3D home tours.
• Manage your leads with easy to use inbox messaging.
• Team profile with collective reviews to gain access to advanced advertising tactics.
• Access to buyer insights to close 2.4x more transactions.
• Track your performance with the best of Zillow reports.

2. Top Producer

Another amazing real estate marketing tool is Top Producer. This platform offers affordable lead generation solutions, a website builder, and CRM system. On top of that, they also provide all-in-one business management tools for agents to build client relationships and streamline transactions.

In addition, Top Producer is a CRM software for real estate that simplifies your workflow and integrates directly with 150+ online lead providers like Facebook and Gmail. Finally, the CRM analyzes and compiles data from your contacts into a helpful timeline.

Features

• AI powered engagement assistant
• Integrates with real estate lead sources
• Automated SMS and email response
• Market Snapshot reports

3. Spacio

Spacio is another popular real estate tool for marketing your listings, allowing agents to capture and communicate with high quality leads. It is also one of the best open house showing and registration platforms that allows you to gather insights and make better decisions. Spacio is also designed for teams and brokerages with profile and property pages to grab the attention of potential customers thereby closing more deals.

Features

• Boost listings and open house ads
• Customizable auto follow-Up email content
• Unlimited open houses, in person and virtual events
• Streamlined lead capture, social profiling, and sharing
• Industry leading integrations with popular CRMs

4. PropertyBase

PropertyBase is a reliable, full-service real estate platform that offers a comprehensive suite of tools for CRM, marketing, and lead generation to simplify every step from search to sold. They provide end to end solutions to minimize your burden and maximize your reach to ensure business flourish.

Features

• Generate quality leads at scale through professional ad campaigns
• Drag and drop marketing center with company wide templates and email automation
• Secure documents, eSignature, and compliance-driven transaction workflows
• A website to showcase your brand and listings

5. RealGeeks

RealGeeks is one of the best real estate marketing tools for agents in 2024. The affordable all-in-one solution is built to help hungry agents close more deals with automated marketing campaigns, social media tools, and integration with many third party tools. Real Geeks also helps agents, teams, and brokerage firms to improve their lead generation with new property valuation and lead conversion tools that capture the attention of buyers and sellers.

Features

• CRM to deliver value at scale
• Fully integrated IDX real estate websites
• Online marketing campaigns to generate a steady flow of sellers and buyers
• Home valuation tool

6. MatterPort

Matterport is a powerful property marketing tool that provides 3D virtual tours to create digital twins of properties with a full suite of capture options. This allows you to close deals faster by increasing buyer and seller confidence with 3D tours, floor plans, and print-quality photos.

In addition, Matterport also uses AI in real estate to transform properties into virtual data with detailed layouts, precise measurements, and comprehensive analytics.

Features

• Facilities management with real-time AWS data
• Integrate with Procore and AutoDesk for design and construction
• Turn every property into a 24/7 open house to accelerate sales process

7. Market Leader

Market Leader provides exclusive buyer and seller leads for agents with a suite of tools to turn those relationships into lifelong clients. This is made possible with their engagement co-pilot tool that features real estate CRM and lead nurture automation to start conversation and maintain lasting connections with new leads.

Features

• Realtor website to capture real estate leads
• CRM and marketing automation
• Market leader mobile app to enhance productivity

8. PhotoUp

PhotoUp is an all-one home marketing platform with a range of tools under one roof for real estate photographers. With PhotoUp, you will have a back office solution for your photography business. This includes photo and video editing services to ensure a property stands out and attracts more potential buyers.

Features

• Virtual staging and house tours
• Single property websites
• Virtual assistant services

9. Placester

Placester is another real estate marketing platform on our list of tools for agents in 2024. They offer the best codeless website builder for real estate professionals to build beautiful pages with MLS and IDX data to showcase listings. With Placester, you will also get easy to use CRM to nurture your leads plus ready to use integrations with the real estate ecosystem.

Features

• Mobile app on the go with Placester’s creative assistants
• Agents management
• Engage with leads using integrated live chat tool

Wrapping Up – Don’t Be Left Behind

As the real estate industry is moving rapidly past the old door-knocking marketing strategy, it is important to use these real estate marketing tools to reach more potential customers, boost your productivity, and close more deals!

In addition, these tools and platforms represent the full adoption of proptech in the real estate industry. This will enable agents, teams, and brokerage firms to streamline their workflow, manage clients with CRM tools, and showcase listings to get more leads on powerful real estate sites.

The post 9 Popular Real Estate Marketing Tools for Agents in 2024 appeared first on Tech Research Online.

POS Switchable Privacy display solution is the world’s most advanced directional display technology. Developed by Rain Technology, this solution protects ATMs, points of sale, and payment kiosks in restaurants, retail stores, and other public settings against visual hackers, shoulder surfers, and snoopers.

“Thank you to MarTech Breakthrough for acknowledging this technology that helps retailers deliver a customer experience that elevates privacy, demonstrates their dedication to staying technologically current, and differentiates them from the competition,” Rain Technology CEO, Robert Ramsey said.

Patented Solution

Through the Rain Technology SalesTech Award, Martech Breakthrough recognizes an already patented solution. Rain Technology holds a patent for developing thin, embedded proprietary layers in liquid crystal modules of display screens. This innovation is designed to direct and control light emanating from displays to switch privacy on and off.

“This novel system from Rain Technology has benefits for consumers, retailers and financial institutions. Retailers adopting POS devices may utilize physical shields and frames to protect themselves and their customers from risk. Yet, well-practiced hackers can still steal PINs and other sensitive information or surreptitiously record images,” MarTech Breakthrough Managing Director, Steve Johansson said.

The company determines design parameters like percentage visibility and privacy angle during panel manufacturing. This is critical in meeting the specific geometry for switching displays from Share to Privacy Mode to achieve a controlled viewing angle.

Display Protection

The POS Switchable Display solution offers privacy modes that obscure visibility for everyone else except the primary user. This provides visual protection of customer data, ensuring that transactions are completed with confidence.

The solution returns to a widescreen mode once a transaction is completed and displays branding messages, adverts, customer incentives, or any other message retailers wish to pass to customers.

“Rain Technology’s POS Switchable Privacy is a game changer in the POS market sector. We are excited to be the first POS display company to offer Switchable Privacy to large retail chains that assures customer privacy while completing transactions. Plus, when idle, the Datecs POS display can electronically promote retailer branding,” Ivan Iliev, Chief Operating Officer at POS Solutions Seller, Datecs said.

Real Need

The POS display solution that won Rain Technology’s SalesTech Innovation Award is meeting a felt need for customers across the world. As the number of customer-operated POS terminals continues to increase, users are increasingly becoming wary of exposing their data to visual hacking. This is particularly so where POS terminals are located in high-traffic retail settings or are placed very close to each other.

“Customers want to feel that retailers are paying attention to their privacy and the protection of their data. A POS terminal is a visible manifestation of this, and poor attention to privacy may suggest a similar attitude to customer data. Retailers who care about customer security create positive brand sentiment and greater brand engagement,” said Robert Ramsey, CEO of Rain Technology.

Private POS experiences increase customer comfort and improve their engagement with branding or marketing messages displayed by retailers.

Related News: SugarCRM Scopes Sammy’s 2024 Product of the Year Award

The post POS Privacy Display Solution Wins MarTech Breakthrough Award appeared first on Tech Research Online.

The chatbots act as the binding factor of brand-consumer interaction to set up the best marketing factor. The AI terms are highly supportive in reaching the brand-customer and influence them to show an interest in the brand.

The conversation is an essential element in brand marketing; the effectual interaction will convert the brand follower into a customer. In this article, we are about to discuss how to use chatbots for brand communication.

Digital marketing has been featuring social media to increase audience engagement and magnify followers quickly. 

Let’s see the chatbot’s importance and usage in brand marketing. 

Chatbots Marketing 

The chatbots are the computer program that enables the user to undertake a real-time conversation with the brand under virtual assistance. It helps to understand the brand product better and encounter a better experience than traditional advertising.

The chatbots are a suitable tool to engage the brand audience with the relevant conversation customized as per the user interest. Brand communication can be possible in social media marketing with possible customizations. 

 The brand can use chatbots to automate the brand conversation questions by extracting the survey on the customer frequently asked queries.

The business striving to make its social presence using digital marketing must improve communication marketing to gain more customers. 

Messenger Bot 

The messenger bot is essential to use for engaging the consumers into the one-to-one conversation to drive. Mainly the Facebook has the chance to interact with the brand-customer through messenger about the product details.

The business can design its chatbot with the required content to induce the customer to buy the product. The chatbot can also use to broadcast brand notifications by scheduling it to generate the audience’s interest. 

Steps To Use The Chatbot Marketing For Personalized Brand Communication 

The chatbot must leverage brand awareness using the media like Facebook, Instagram, and Twitter by making the smart code by following the below steps. 

1. Research Your Target Audience Frequently Asked Questions

The brand specializing in social media marketing like Facebook and Twitter must analyze the target audience’s interests and responses towards your post. The user’s interest in the product can get magnified by developing the content to answer most of the questions. The brand must make the followers stay connected with the chat by offering engaging communication. 

2. Build Your Bot With Your Conversation Tree 

The chatbot’s conversation must concentrate on the content to replicate the brand audience. The business must develop its bot with the free discussions that are supposed to be used by all audiences.

The understandability of the queries from the audience and the language tone must be highly focusable to increase the audience engagement.

The context must get planned well to answer all kinds of questions; the questionnaire must include the target audience’s tone and their possible expectation to benefit the audience while they visit the brand website. 

3. Don’t use the open-Ended Conversations 

The intellectual content is necessary while building a customer conversation; the business should strengthen customer interaction. The firm does not pose the customer’s answers, which disappoints them, such as the product’s unavailability.

The company can deliver the message that makes them prefer the supplement facilities and increase brand engagement among multiple audiences. 

4. Optimize Your Chatbot Performance 

The business can optimize the chatbot queries at every interval by analyzing the possible questions to increase customer brand engagement.

The company must watch its competitor’s website chatbots performance and develop their messenger questions to influence the audience to know more about the brand. 

The brand must analyze the target audience’s interest and develop their messenger bot as per user response to make brand recognition with precise data.

The social media applications like Facebook, Instagram, TikTok can design their chatbot to pop the brand ads and broadcast the brand update messages to stay connected with the target followers and customers. 

Benefits Of Chatbot Marketing 

1. The chatbots will serve the customer with the appropriate answers immediately without making them wait to prolong, and their complaint will get resolved quickly.

2. When the customer gets serviced with the quality information that benefits them, they will follow the brand updates and retain them. 

3. The customer base will be increased under adequate support for them while visiting the brand website. 

4. It is a cost-effective method used to increase the follower’s volume and amplify online brand engagement.

The business is interested in establishing the conversation between the brand, and the customer must create their chatbot effectively to amplify the profile visitors. Many companies are using artificial intelligence to increase the user experience by providing virtual assistance.

The chatbots are used in all types of business websites to guide and direct the user who inquires about it. The effective use of the chatbot in a proper customized format will improve the conversation between the brand and customer, increasing the business leads. 

The post Chatbot Marketing For Personalized Brand Communication appeared first on Tech Research Online.

We all know some of the largest companies in the world belong to the tech industry.

Ever wondered how companies like Apple, Google, Microsoft, and Amazon grew into giants?

What do you think is common in all their success stories?

If you are guessing that they all started in a garage! I am sorry but that’s the wrong answer.

Well, what sets them apart from other companies is their ability to combine marketing and technology.

Marketing has becomes the backbone of companies. You can literally put companies into two groups one with amazing marketing and others who lack in that area.

If you are confused as to where your marketing goals and strategy are lacking continue reading. We are going to give you a little overview of MarTech i.e. Marketing and Technology and help you upgrade your marketing strategy.

So, open your brain both right and justify to creatively think and critically analyze some amazing MarTech tool solution and features.

Martech is much more than just a platform. If you are crafting a marketing strategy or even starting a new business and want success then MarTech is your go-to.

Today, businesses are dealing with Martech one way or the other due to the increasing adoption of digital communication globally. MarTech helps bridge the gap between them for a steady pace between the expectations of a customer and the marketers.

But, you don’t need to have it or use it because everyone is using it. Before going for a MarTech stack just take a moment and sit down with your teams, discuss your need, current, and future requirement, and then list out what you want.

Now, there is one more thing, one of the most common mistakes I have seen is people sometimes get confused between Martech & Adtech. While they both are a bit similar there is only a fragile line separating them.

For instance, AdTech, the advertising technology is meant to help the advertisers as well as the ad agencies to create, run, and measure online advertising campaigns across platforms. On the other hand, Martech allows users to run and manage online marketing campaigns on different platforms.

A 2019 research has revealed that 57% of the world’s population spends approximately 6.5 hours online every day.

Companies leverage the suite of these tools for enhancing marketing processes, which is known as the MarTech Stack.

List of Martech Tool

1. Google AdWords

There is only one key to scale your business that is you need to reach out to new customers. And, the easiest way marketers opt to reach out is through advertising.

Advertising has become inseparable with marketing and Google AdWords is my personal favorite. Today, despite Facebook’s massive growth, Google AdWords remains the most widely used advertising platform in the world.

In fact, for most entry-level digital marketing professionals getting certified in AdWords is seen as a necessity.

AdWords packs a punch in the form of intent and intent is next to customer acquisition.

I have seen marketers rushing to advertise on Facebook, but what they fail to realize is that their people don’t want to see ads or find products. Instead, they want to engage with family, friends, and many are watch some funny videos.

On the contrary, AdWords helps you see what people are actively searching via keywords to find solutions to their problems. So, you can skip the funnel process and start selling.

Google’s AdWords packs reach. Google handles over 40,000 searches every second and over 3.5 billion each day. This tool can help you advertise on YouTube which has 1.5 billion monthly active users.

In terms of support, you have access to dedicated account managers that will help run and optimize your campaigns.

Additionally, its dashboard is extremely easy to use with a diverse demographic targeting and custom audiences.

In the past few years, AdWords has become the king of PPC advertising and even in the coming time, it will continue to dominate its user base.

2. HubSpot

If you are a marker, it is highly likely that you have already heard of HubSpot.

HubSpot is a marketing suite that can help your marketing tool with content management, data, analytics, customer support, social media, and advertising.

It is designed with the inbound marketing methodology with the purpose to provide marketers with essential tools and insights to boost conversions.

HubSpot has an ever-evolving landscape. For instance, now they offer pop-up and chatbot features that can be added to any website. This can be very helpful in improving and streamlining the customer experience.

We all know how important it is to have proper internal and external communication. Today, streamlining communication has become another problem faced by marketers.

HubSpot offers to solve this problem by integrating and collaborating with other third-party tools enabling teams to improve communication. Some great examples of such tools include Slack and G Suite.

It can also be integrated with hundreds of other third-party apps allowing marketers to easily expand their MarTech ecosystems.

3. WordPress and Elementor

You’re going to need a website. Chances are, you’ll want to go with WordPress, and justifiably so. The world’s most popular CMS enables users to create the most comprehensive and dynamic possible. But if you can’t code, operating a WordPress website (far less creating one) is going to prove virtually impossible.

That’s where Elementor proves its weight in gold. Used by more than 7% of all the world’s websites, Elementor empowers marketers to create a stunning, converting WordPress site without having to write a single line of code.

You can choose from a large variety of responsive templates to fit your business’s every need, and easily customize content and design. Customs forms and stunning popups are additional features Elementor users can leverage to increase sales. It gets better, though. You can now rely one Elmentor to host your website as well!

With Elementor Cloud Website, web creators can craft a stunning, comprehensive website that will be hosted using best-in-class WordPress hosting starting at $99 per year.

4. Salesforce

We all know the importance of managing customer relations. It is the key to growing your business. Also, studies say that it’s five times less expensive to keep an existing customer than to sell to a new one.

But, it is also important to know that just because someone bought from you once doesn’t mean that they’ll stick around forever. For every marketer, upselling and reselling to existing customers presents a big challenge.

For a successful resell and upsell you need to manage and nurture the customer relationship.

Salesforce is an amazing tool that recently topped Fortune’s list of 100 best companies in 2018. It’s one of the most customizable CRMs that has been battle-tested.

With its AppExchange, it offers integrations for just about every use case. For instance, you can find, locate, and utilize different applications such as WordPress.

Another amazing aspect of this tool is its dashboards which are full of comprehensive data that can help you to build customers.

Salesforce is the best in businesses it comes to customer relationship management.

5. Hootsuite

Today, everyone is on social media. This also means that it is the platform where you can reach out to maximum potential customers.

Now, if you are a market you already know this. Social media is every marketer’s best friend.

In 2020, it is estimated that there are around 3.6 billion people were using social media worldwide. This number is projected to increase to almost 4.41 billion in 2025.

This presents a huge opportunity for marketers to reach out the new customers with multi-channel strategies. While social media might seem lucrative, managing it might turn out to be a nightmare for marketing teams.

Handling social media is a full-time job. You need to consistently post and engage by liking and commenting which is just a small part.

To make it all a little easier, smart marketers can leverage platforms like Hootsuite. If you want to make the best out of your social media, Hootsuite is a necessity as it can help manage your social media presence.

For instance, the function of Facebook Advertising is primarily to speak to your customers, Hootsuite can help you listen and engage.

Another problem that you might face in the long run is managing multiple channels at the same time which can be very very difficult.

But, Hootsuite solves that problem too by managing all your social channels in one place. It provides a unique and interactive dashboard where your team can easily monitor unlimited streams of all the social media channels.

Here, you will also have the option to schedule, optimize, and interact with consumers in minutes.

The dashboard also integrates analytics which can help pull-up reports for your marketing and sales teams.

Hootsuite solves the problems of every marketer by integrating and providing the full range of social media tools in one.

6. Marketo

Today, with so many channels and platforms marketers need a great automation tool to thrive.

In fact, 91% of companies that use marketing automation find it to be an integral piece of marketing strategy.

Marketo is one of the best automation tools you can find out there. It’s designed for marketers, especially if you are into B2B and want to get an idea of how your prospects are interacting with your channels

Marketo is a necessity for any team that is running multiple channels for customer acquisition. The platform is built on the same core platform like Salesforce.

The tools have an easy-to-use modular system that features automation, real-time personalization, consumer engagement marketing, and management.

This means you have the flexibility to customize everything for your specific business needs.

The most amazing thing is that the platform allows you to clone entire programs so you don’t have to create new ones such as landing pages and email marketing.

It also uses advanced reporting for detailed customer analytics which helps compare across channels.

Also, Marketo has the ability to integrate with just about any other MarTech tool.

Marketo is designed especially for a team that attacks multiple channels and needs heavy equipment.

7. Slack

Communication and collaboration across teams and departments are the foundation of any business. The benefits of both are tested and approved by many pieces of research.

HubSpot says the more aligned your sales and marketing team is, the better overall growth you’ll achieve.

Slack helps you streamline your overall communication with all of your team in one place. With Slack, you can message individuals directly or create a group or create channels for topical and organized conversations.

They also offer integrations with almost all tools out there, including Trello, GitHub, Google Drive, Dropbox, Heroku, and countless other MarTech tools. The list doesn’t end.

Slack can help you keep team communication stays fluid.

Conclusion:

In this blog, we have tried to give you some of the best MarTech tools solutions, and features for acing your marketing.

However, remember that even the best MarTech tools might not able to give you results if you don’t streamline your marketing process.

So, before choosing a tool, make sure you have a marketing strategy. Then you can choose a tool that can fulfill the needs of your marketing strategy.

Lastly, these are so many other and cheaper alternatives for these tools. If you don’t have the budget, take a deep breath, and do your research, you will definitely find one as per your needs.

The post 7 Best Martech Tool Stack for Fruitful Result appeared first on Tech Research Online.

• The pandemic has made consumers more and more conscious and sophisticated.
• AR algorithm utilizes sensors to spot the position of physical objects and uses everyday devices such as smartphones to detect the position.
• As businesses are opening up they are facing a grave problem i.e. their customer’s purchasing habits have changed.
• AR provides a core advantage for businesses by easily making available hardware for the development of AR in smartphones and tablets.
• Businesses can use AR as an outstanding tool for creating viral campaigns and grab customers’ attention.
• In future, more and more e-commerce platforms will integrate their product line with AR features to enhance customer’s experience.

Today, the pandemic has made consumers more and more conscious and sophisticated. Their behaviors and shopping patterns are changing. In this time companies need to become more innovative manner to engage and surpass their expectations. It is also important to understand that as more and more people prefer to shop online. Businesses urgently need to implement new tools to provide realtime customer experience and there is no excuse for ignoring AR technology.

There is increased attention given to the needs and desires of consumers in markets. Advancement of technology can help brands keep pace with the changes in customer patterns. Augmented reality has become one of the latest trends in digital technology. Its numerous benefits are attracting more and more companies to incorporate it into their marketing and advertising strategies. Augmented reality (AR) is an emerging trend which is allowing brands to enable them to provide customers unique experiences with just a few tap into their mobiles.

Businesses can boost customer engagement with the help of AR by creating an AR that stimulates customer experience. Once that moment happens the magic begins. So, let’s discover the advantages of AR and some examples of marketing and advertising strategies by several brands. But before that, it is important to understand the difference between augmented reality and virtual reality (VR) and its robust adoption globally.

AR Expansion

According to Augmented/Virtual Reality Report Q2, 2015 by Digi-Capital Fundamental, the augmented reality and virtual reality market is going to reach nearly $150 billion by 2020. Moreover, the AR market alone will hold a $120 billion share of the market.

Despite being in infancy, AR has been around for a while now. In 1997, according to a Survey of Augmented Reality by Ronald T. Azuma, detail on the possible applications of AR and detected at least six classes of potential users including visualization, medical, annotation, maintenance and repair, robot path planning, military aircraft navigation, and targeting, and entertainment. AR is offering a new way of interacting with customers, colleagues, and the world around us.

Augmented Reality vs. Virtual Reality

Augmented Reality (AR) and Virtual Reality (VR) provide experience through 3D high-definition audio and video. While both technologies stem from the same idea of immersing users into a digital environment still there a big difference. VR provides a completely immersive environment but also puts the user into an isolated reality. On the contrary, AR is partly immersive and overlays virtual objects over the real world. In the world of AR, the user can look around through the artificial objects of the expanded layer.

Moreover, VR uses similar markers and math algorithms in a completely simulated environment. It detects eye and head movement, so when the users move their eyes and turn their heads, the graphic reacts accordingly. The AR algorithm utilizes sensors to spot the position of physical objects then it determines the locations of simulated ones. Also, it uses everyday devices such as smartphones and tablets to detect the position. While it’s still a long way for both AR and VR to rise in their full potential, development in technologies is providing businesses opportunities to benefit from. Today, even after more than twenty years later, tech moguls are still racing to present the best possible AR experience.

However, we can make out that AR is much more successful. The reason behind its success is ubiquity, while VR is more focused. VR completely immerses users into virtual reality and hence it is an excellent tool for 3D films or gaming. The report says that AR can address the market of both smartphones and tablets. This makes the fields and possibilities of AR apps are great.

Dmytro Skorokhod, iOS developer and ARKit expert, says “This is only the beginning of augmented reality applications. Here at Perfectial, we are actively involved in studying and implementing the technology. By using augmented reality we were able to contribute to business applications of ARKit and create a couple of concepts.”

Advantages of AR for Marketing

After a long period, businesses are opening up. However, even after lockdown, they are facing a grave problem that their customer’s purchasing habits are changing. Now, they need a better and improved customer experience than ever before. AR can help change how brands provide customer experience and drive customer engagement. AR provides several advantages but for business, the core advantage is that the hardware is available for the development of AR in smartphones and tablets. Also, the usage is intuitive and understanding.

For example, brands can allow users to try on clothes without actually wearing them to avoid containment through surfaces. Or they can enable them to check if the furniture fits the interior which is already done by IKEA. This can all be done with just a tap on customers on Android or iPhone AR app. In the coming years, the evolution of AR will also enable technology to appeal to other senses of touching, smelling, and feeling. Innovations are offering opportunities for businesses and a vast amount of markets and spheres. Among them, some of the sectors include real estate, banking, healthcare, manufacturing, and others.

For marketers, AR has become an outstanding tool for creating viral campaigns and grabbing customers’ attention as it can become a source of fun for customers. So let’s see how marketers can benefit from AR:

Technology Is Unique and Noticeable

Today, it has become much easier for brands to create a buzz by proper implementation of a technology to surprise your customers. This is because businesses can provide consumers with something that competitors don`t have yet.

Augmented Reality Gets More Virality

When it comes to creating a buzz, then word of mouth and social sharing have become the major means to increase the acquisition of new customers.

AR Opportunities for Personalization

Personalization allows brands to dive deeper and create something unique. Personalization not just expresses an individual’s personality but also is way more engaging than standard media content.

Content Quality Improvement

AR can provide you with a tool for creating content that cannot be made possible.

Interactivity Maintains the Retention

Today, almost all types of advertisements have been repeated by several brands several times so it’s important to be unique and entertain the audience. It has also become one of the most engaging content and motivates users to interact with the application again and again.

Different Ways AR Can Be Implemented in Businesses

Retail

Retail I one of the most affected sectors today. Retailers are not just dealing with the problem of shutting down their physical stores but also the customer’s fear of getting infected in stores. As the main motive of retail stores is to let customers experience their products, AR can be of great help. Retailers can recreate the whole product line in 3D to transform the shopping experience. They can even make it more accessible and fun.

Customers can view every item in the store and experience it from their smartphones. They can even spin products around. AR can provide the view from all angles, this also includes bulky items that might be difficult to explore. Retailers can even able their customers to virtually try on objects or place them in real rooms. And the more exciting part! All these experiences can be both recorded and shared with friends.

Viral content generation

Today, all businesses want their content to go viral. Viral content not only helps you place your brands in the public eye but also to engage with your audience. Viral content means more likes and even more shares. Businesses can create an amazing AR experience for users available on their smartphones. This can help the, easily shared on social media by either recording as a screen capture or just by a picture. This can help businesses enormously because the promotion is done by users themselves without the company spending any additional budget.

These experiences can be highly personalized by helping users add their own faces or environment with virtual objects. This helps them to share their unique content on social media and hence contribute to the online AR ad campaign.

AR Presentations

Be it a conference, an exhibition, or a trade show, an AR presentation has the potential to set you apart from competitors. Providing an AR experience can not only help your company make products more visible but also to attract visitors by emotionally engaging with them and turning them into partners or clients.

AR Ad Metrics

Lastly, AR experiences in ad campaigns can provide marketers and their analysts with additional metrics. These metrics can help you understand customers’ (or user’s) behavior better. It can enable analysts to explore how our customers are acting in the AR, how are they creating their storyline, how long are they focusing on certain virtual objects, and how things are changing over time.

Some Successful AR campaigns

Let’s see some of the best advertising action brands implement AR in their strategies.

Coca Cola

Another example is Coca-Cola, the company launched a pioneering action in Spain. It connected the bus route analysis with the prediction data of the Madrid EMT. The marquee screen was activated and the graffiti on one of its spots came to life just when a bus arrived at a stop.

Shopify

Shopify, a Canadian e-commerce platform, launched an AR feature to help customers interact with the product by providing them with a more realistic sense. Sellers can create these 3D models for customers and using the 3D Warehouse app.

Sephora

Sephora wanted to facilitate the online purchase of makeup online. So, they created an app to that lets customers test its products using their smartphone camera and helps them check how it looks.

Ikea

Ikea, a Swedish company, implemented AR aiming to help users check-out the fitting of the furniture in their homes. They also wanted to help them adjust the size according to the spatial dimensions of the rooms they wished to decorate. The result was a masterpiece:

Banco Bilbao Vizcaya Argentaria

Banco Bilbao Vizcaya Argentaria or BBVA is a multinational financial service provider based in Spain. They launched an app which was the first of its kind in the banking sector in Europe to allow the search of homes. It also allowed the user to recommend rental and purchase prices for a specific property. It helped them compare the most convenient to buy or rent.

These brands have already used AR to satisfy the needs of their respective consumers. Similar to the many businesses that have already taken steps towards the implementation of AR and hence it will now gain greater relevance in the digital world. Apple’s CEO, Tim Cook, claims “Augmented Reality will be as important as eating three meals a day.”

Other big players including Facebook, Microsoft, Oculus, HTC/Valve, Samsung, and Sony are also making huge investments to make it compatible with their upcoming devices. The tech giants believe that this is the future.

AR Predictions Beyond 2019

The pandemic has increased the pace of implementation of technology and today businesses are diving deeper into the applications of AR in marketing. This has led to a surge in the potential number of application and adoption scenarios. Novica Gijevski, the owner of MotivaNova, says that several industries will see the AR application including education, military, medical research, architecture, and others.

AR in marketing and e-commerce has made its presence through smartphones. Initially, back in 2012, Google introduced its version of AR with the launch of Google Glass. It received a lot of criticism and skepticism; however, some of the recent adaptation suggests a paradigm shift. The future of AR will be more than contact lenses, fashionable eyewear, or even bionic eyes with immersive 3D displays. It will conjure up a digital layer of AR which will enable new classes of user experiences and applications.

More and more e-commerce platforms will integrate their product line with AR features which will help customers easily perceive the product design. They will enhance the customer’s experience by offering minimal discrepancies when potential buyers view a product in a real-life setting.

AR making its presence more dominating with every passing day in industries related to computer-aided design and engineering. Today, simple engineering and architectural tools have now become more easily accessible by most smartphone owners with the rise of technology.

Future of AR in Marketing

There have been several AR ventures fading away over the past decade than expected. However, unmistakably they have paved the path for others in the industry. AR in marketing and advertising begins with the advancements in technological infrastructure. Today, companies are continuing to adapt AR technology to provide a vivid experience to the end-consumer of their products and services.

Customers shifting preference towards e-commerce have proven to be a more natural shift in technological advancement. It integrates web development and visual stimuli meaning that it’s not just a marketing gimmick but a psychological tactic. It can subliminally remove the barrier of fantasy in the mind of a customer. This increases the probability of product purchase success or achieving a goal for an e-commerce website. It drastically improves the interactions of a potential buyer with a product by personalizing it.

AR has the potential to dominate e-commerce because it makes perceiving products easy. Hence, the companies that invest in AR for their marketing can reap its benefits by enjoying their investment and simultaneously viewing the world in a new dimension.

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